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The Petal Mission
Petal’s mission is to expand access to opportunity, by making responsible, modern financial services available to everyone. Founded in 2016, Petal provides technology-enabled credit cards to consumers who are historically underserved by mainstream providers.
Petal pioneered automated cash flow underwriting, a transformative new approach to assessing consumer creditworthiness with the potential to expand access to tens of millions of U.S. consumers without credit history, or for whom traditional credit scores do not tell the whole story. Petal pairs this groundbreaking, data-driven underwriting technology with a mobile-first, digitally native product experience designed to help users manage and build credit responsibly. For Petal, it’s a mission as much as it is a business—with a goal to reimagine finance for the next generation of consumers.
At Petal, we're looking for people with kindness, positivity, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and potential will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Petal, we welcome diverse perspectives from people who think rigorously and aren't afraid to challenge assumptions.
The Product Marketing Manager Role
The person in this role will play a critical role in building out the Product Marketing function at Petal. The focus of this role is to deeply understand our customers, deliver insights that will be implemented across the product lifecycle, and communicate the value of Petal’s products to our target audiences. Using a data driven approach, coupled with a customer-centric mindset, you will design marketing and communication strategies that position our products to best meet our customers’ needs, resulting in product adoption, engagement, and retention.
Key responsibilities:
- Develop a strong understanding of the credit card ecosystem and competitive landscape to uncover insights and inform the product and marketing roadmap
- Conduct research and gather insights to identify and address the needs of our customers
- Become an expert on our product features and how our target audiences will use them
- Partner with Product Management and marketing Channel Managers to develop communications plans and oversee Go To Market strategy for new products and features
- Develop and test new messaging and product positioning
- Measure brand health through metrics including NPS, feature engagement, feedback & ratings, etc.
Characteristics of a successful candidate:
- 4+ yrs of professional experience; 2+ yrs of product marketing
- Highly collaborative; thrives when working cross-functionally
- Organized and skilled at project management; strong attention to detail
- Analytical; experienced at using data to measure performance and support decision making
- Self starter with a “get it done” mentality
- Adept at managing and prioritizing across multiple responsibilities
- Strong communication skills
Nice to haves:
- Experience in the fintech industry
- Experience in B2C product marketing
- Experience with Looker and/or extracting and analyzing data from business insights tools
We are an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. We’re proud to be different, together.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Product Marketing Manager (Remote optional) position?The suggested salary for this position is $152,100 - $185,900*
- Is telecommuting possible for this position?Yes, telecommuting is possible for this position
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