Product Marketing Manager, Providers

About the Team & Role

As a Product Marketer on our Provider team, you'll play an integral role in accelerating growth of our provider products. Reporting directly into Headway’s Senior Manager, Product Marketing, you’ll be responsible for supporting product marketing for our providers, all in support of building a world-class GTM engine. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable our growth team to market and sell our provider product.

You Will

• Become an expert on a subset of our provider product – develop a deep understanding of the market, our competitive landscape, and our customers
• Lead and support product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops) 
• Drive and support provider positioning and messaging (including personas) to elevate the quality of our growth motions

You’d be a great fit if…

• You have 3-5 years of product marketing experience, preferably in health tech with SMB focus
• You’re empathetic and relationship-obsessed – both with internal collaborators and customers 
• You have strong track record of driving quantifiable results 
• You seek an environment that fosters individual growth through open-feedback and a high-autonomy
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

The expected base pay range for this position is $108,800 - $160,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

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