Product Marketing Manager

Location:   San Francisco Bay Area

Come join Productboard, the leading product management system that helps product teams get the right products to market, faster! Over 5,500 companies of all sizes, from early stage startups to established companies (like Microsoft, Zendesk, UiPath, metromile, and 1-800 Contacts), trust Productboard to help them understand what customers need, prioritize what to build next, and rally everyone around a roadmap. To help us with this mission, we’re looking for a Product Marketing Manager to cover our core product and play a critical role in our company’s growth.

In this role, you will own the go-to-market strategy and product launch plans for Productboard’s new releases. You’ll partner closely with Product and Marketing to create compelling messaging and positioning that will add value for our users and drive uptake with our target audiences. The ideal candidate will own the end to end strategy, planning, and execution of the entire product launch process in partnership with Product, Marketing, Sales, and Customer Success. You’ll also collaborate closely with Product to identify critical use cases, and analyze and validate customer feedback.

This is a highly visible and strategic role in which it will be crucial to build trust and partnership with other marketers, and colleagues across the company, including Product, Sales, Customer Success, Community, and Partnerships.

What you’ll do:

• Lead go-to-market strategy and planning for Productboard’s new features, with a focus on driving business growth and user engagement, and serve as the glue between Product, Marketing, Sales, and our customers
• Craft differentiated messaging and positioning for our target audiences, informed by user research, competitive intelligence, and product insights, that showcases the power and value of the Productboard platform
• Enable our customer-facing teams through impactful enablement programs
• Partner with the broader Marketing team to execute on campaigns to drive new sign-ups, product adoption, or expansion
• Develop an expert understanding of Productboard’s products, use cases, and the markets in which we compete
• Build and scale repeatable programs and processes that support the growth of Product Marketing and the broader Marketing team.

About you

• 3+ years in Product Marketing, Sales, Customer Success, Management Consulting, or similar experience. Experience working at a B2B SaaS company is a plus
• Enjoy turning complex technical ideas into simple, thoughtful, and compelling stories that add value for the user
• Ability to identify and craft narratives that will resonate with our customers and persuade them to try something new
• Have deep empathy for users and are able to adapt how you communicate to reach and engage with your audience regardless of medium
• Highly proactive self-starter capable of independently leading several projects with limited direction
• Can navigate changing environments that come with working at a high-growth startup
• Have led large-scale feature launches autonomously from end-to-end (going from idea development to customer betas to final launch)
• Experience working on cross-functional teams to support large-scale product launches
• Have a collaborative nature and exceptional writing, communication, and interpersonal skills
  

If you don’t meet 100% of the above qualifications, we still encourage you to apply!

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You can look forward to the following benefits:

? Competitive compensation, stock options, company 401k

? A budget for your professional development and ongoing learning

? 4 weeks of paid vacation and paid sick days

? 1 Volunteer Day per year for you to help causes close to your heart

? Lunch delivered to your home

? Mental Wellness Program to support your well-being and self-care

? Company contribution to gym and wellness memberships

? Commuter benefits

? Team events, such as happy hours, off-sites, and retreats abroad

❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership

About Productboard

Productboard is a customer-centric product management platform that helps organizations get the right products to market, faster. More than 5,400 companies, including Microsoft, Zoom, 1-800-Contacts, and UiPath, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.

With offices in San Francisco, Vancouver, Dublin, Brno and Prague, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures. 

In January 2022, we closed our $125M Series D round, which put us into the Unicorn category of companies, with a valuation of $1.7B.

• Join at the golden startup age — established stability of a Unicorn with space for individual impact
• You’ll enjoy an exciting team atmosphere, building a whole new category of software
• You can help change the way that products are built all over the world
• We iterate quickly and decisions are fast. You’ll have a voice in what we do and see the impact of your work
• We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets
• We are recognized as one of the hottest tech startups on the market today, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on and are regularly recognized for our company culture

About our culture

Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

• People feel empowered, supported, and included
• Trust and transparency are built into the way we work
• Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open calendars and communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, success, and failures. 

Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!

Check out our LinkedIn Life page, Instagram profile, and People of Productboard FB page or listen to our People of Productboard podcast for a real feel of what life is like at Productboard.

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other biascovered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.