Product Marketing Manager, Product & Virality

What our future Product Marketing Manager will do @ Libeo:

As a talented and inspiring Product Marketing Manager, you will join the global Corporate Marketing & Communications team and will report directly to Laura, our Senior Product Marketing Manager. You will work closely with Laura and cross-functional stakeholders on the execution of our Go-to-Market strategy to position, launch and increase viral growth of Libeo products across our European markets.

Here’s an overview of your future responsibilities:

• Market & Competitive Intelligence: Identify viral growth opportunities and represent the view of the market by conducting industry research and competitive analysis
• Positioning: Create powerful product value propositions, based on customer insights, competitive data and market trends
• Messaging: Develop content that articulates the benefits of our products and increases product virality (likelihood of Libeo being used and adopted among our customers’ supplier community)
• Go-to-Market Strategy: Drive the GTM strategy, including sales enablement and external communication/awareness programs, and lead the cross-functional execution of the launch plan to uniquely differentiate Libeo on the market
• Reporting: Track progress against product marketing goals, making continuous recommendations for how we can improve impact

Requirements

Who we’re looking for:

Our Product Marketing Manager would be someone with:

• 3+ years of work experience in a Product Marketing role in a fast-paced, Saas or digital environment
• Stellar marketing skills and mastery of value proposition creation
• Strong understanding of product-led growth tactics to drive virality
• Excellent communication skills, both in French and English
• Customer-centric mind; curiosity and motivation to solve our customers' problems
• Appetite to work in cross-functional environments and bring alignment across Product, Marketing, Growth & customer-facing teams

Benefits

? What we offer:

• Attractive compensation
• High exposure and diversified topics
• An adventure in a fast growing fintech (labels, incubateurs, financements) most is yet to build ?
• Benefits: navigo 50%, neat equipment, Swile, Located Paris 2nd

? Recruitment Process:

• Step 1: Screening phone call with HR
• Step 2: Interview with Laura, Senior Product Marketing Manager
• Step 3: Interview with Amandine, Head of Corporate Marketing & Communication
• Step 4: Case study
• Step 5: Interview with someone from the Product team