Product Marketing Manager

ABOUT PLEDGE

Pledge is a climate infrastructure platform making it simple for businesses of every size to integrate carbon measurement & offsetting tools into their customer experience. The initial focus is set on high-emitting use cases such as logistics and transportation. The team is on a mission to make businesses climate aware and help accelerate their transition to net zero.

Pledge was founded in 2021 by early employees of Revolut and the co-founder of Freetrade. Investors include climate and b2b technology investors Visionaries Club, Lowercarbon Capital, Zinal Growth (the investment vehicle of the founder & CEO of Checkout.com).

ABOUT THE ROLE

As Pledge’s first Product Marketing Manager (PMM) you will lead and develop the product marketing function, including building and executing the go-to-market strategy. You will create compelling messaging and feature benefits that lead to Pledge’s differentiators and resonate with our target audience while enabling our sales team. 

As the PMM you will partner closely with our founders as well as product management, marketing and sales functions to understand the product strategy and fit, define use cases, understand competitive offerings and articulate value propositions for Pledge’s target verticals. 

The role is based in London, UK, and reports to the Head of Marketing.

WHAT YOU’LL BE DOING

You will build compelling messaging and own the strategic narrative through the lens of Pledge’s customer personas. You will excel at working across teams, partnering with our own product management, marketing, sales, and others to align product, releases, features and launches with both customer and prospect needs, enable marketing and commercial teams, and position successfully against the competition.

• Lead product launch marketing plans that are fully synced with business & revenue goals and aligned with pipeline generation targets

• Lead and enable sales readiness initiatives in collaboration with product management that significantly impact the sales cycle

• Inform the product and marketing strategy by collecting and analysing customer, competitor and industry feedback and reviewing analytics

• Collaborate with marketing to ensure integrated, market and product-tuned messaging and content

• Work with Pledge’s Content Marketer to create a wide variety of high-impact marketing collateral and compelling sales content including web pages, sales presentations, product information, demo videos and more

WHAT YOU’LL NEED

• A passionate product marketer with 6+ years B2B software product marketing experience

• Proven ability to drive the go-to-market strategy and release readiness process with product management, marketing, sales and others

• Be able to distill highly technical concepts into persuasive marketing and sales content for diverse audiences

• Ability to engage with and earn the respect of both deeply technical leaders, industry experts and business leaders alike

• Exceptional verbal and written communication skills to both internal and external stakeholders

• Ability to work cross-organisationally to align multiple stakeholders and teams, especially with Product Management, Marketing and Sales

• Highly collaborative and inclusive work style where you check the ego at the door

• 2+ years experience using Hubspot (marketing automation, workflows and email marketing)

WHAT WILL MAKE YOU SUCCESSFUL

• You share Pledge’s mission to help businesses make a positive environmental impact

• You can work autonomously and take ownership with a high degree of integrity

• You operate best without lots of bureaucracy

• You have an obsession for solving customer problems and get excited about spending time with users of your products

• You approach work in a logical way and operate from first principles

BENEFITS

• Meaningful stock options - we are all owners of Pledge

• Competitive salary

• 25 days holiday (excl. bank holidays)

• Pension plan where Pledge contributes

• Private health insurance

• All the tech you need to perform

• Yearly offsite and team building events