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Product Marketing Manager job at Pennylane

Pennylane a pour mission d'aider les dirigeants de TPE et PME à reprendre contrôle de leurs finances ?

Concrètement ça veut dire quoi ? ?

Pennylane centralise tous les flux financiers des entreprises pour offrir la meilleure expérience de gestion et de pilotage.

Grâce à Pennylane, les dirigeants prennent de meilleures décisions et simplifient leur gestion financière. Sans quitter la plateforme, ils accèdent à toutes leurs données, fiables, à jour et actionnables, règlent leurs achats et gèrent leur facturation.

Et les experts-comptables se consacrent à leur rôle de conseil en gagnant du temps sur la saisie et récupération des justificatifs grâce aux nombreuses automatisations de Pennylane.

Les dirigeants utilisent la plateforme avec leur propre expert-comptable, internalisé ou externalisé, ou font appel à Pennylane pour sélectionner l’expert-comptable le mieux adapté à leur activité, enjeux et situation géographique.

Lancée en 2020, Pennylane accompagne déjà plus de 2 400 entreprises françaises et collabore avec 200 cabinets d’expertise comptable. ??

?Your mission

Take Pennylane’s go-to-market strategy and cross-functional operations to the next level in order to achieve ambitious growth targets.

As the Product Marketing & Strategy Lead, you will work directly with our executive leadership team to unlock new growth opportunities, build a powerful go-to-market engine, and align cross-functional partners (internal & external) to successfully execute on strategic initiatives.

?Your team

You will be a part of the Marketing team, and you will report directly to Simon, our Product Marketing Lead.

? As a Product Marketing Manager, you will :

Launch and structure the Product Marketing function at Pennylane
User insights: understand clearly who our users are and how they are using our product, developing sharp customer insights
Product Roadmap Prioritization: suggest key strategic roadmap decisions to pursue continued growth & user satisfaction (problem solving & feature specs owned by Product teams)
Product Presentation: handle product positioning, product messaging, final word on names, taglines, value propositions & marketing content
Upsell Strategy: drive & execute the upsell strategy, by delivering marketing campaigns & aligning the sales teams
Product Usage Engagement: drive feature adoption & usage
Product ROI Engagement: increase the value & perception of value for all customers
Product Onboarding: ensure top notch onboarding processes & campaigns
New Features Communication: ensure perfect roll-out & messaging for new features
Product vs Competition: strategically adapt our product presentation & roadmap prioritization thanks to competition insights & monitoring

✨Why is our project exciting ?

The vision : We want to change the life of thousands of entrepreneurs throughout Europe with our solution
The ambition : We are scaling at a very rapid pace and we want to become one of the fintech leaders within 2-3 years
The responsibilities : You will have a strategic role within Pennylane and work with various team to build a coherent strategy from scratch
The product : One year after its launch, our solution has received outstanding feedback from our users, and we still have so much to build and offer !
The environment : We do our best to develop a culture based on trust, autonomy, and benevolence so you can feel like you're in the right place

?You're the right fit for this role if :

You're a native French speaker, but you also have a good english level
You have at least 4/5 years of experience as Product Marketing Manager or any similar role, preferably in a SaaS environment
You love to spend time with users and prospects to understand what's really important for them
You are used to collaborating with multiple teams and stakeholders, both to collect and share information
You have outstanding communication skills (both written and verbal), to make sur everyone is aligned with your vision and strategy