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Peloton

Product Marketing Manager

Full-timeProduct Marketing Manager$155,000 - $187,500*
New York, United States
Health insurance
Paid time off
Professional development opportunities
Stock options
Pet-friendly office policies
Parental leave
When applying, please mention you found this role on WeLoveProduct - it helps Peloton track where great candidates come from 🙌

ABOUT THE ROLE

Peloton is looking for a Manager, Global Product Marketing, who will be responsible for supporting key initiatives to drive awareness, sales and All Access Member subscriptions. The Product Marketing Manager will be an expert in their target audience’s everyday challenges and can succinctly explain how their product helps solve customer problems. This person will balance creative, customer-obsessed thinking with a data-driven mindset to craft go-to-market strategies, collaborate on product roadmaps, launch new features, and ultimately acquire and drive deeper engagement with Peloton members. This role will report into the Director, Product Marketing (Connected Fitness) and will partner with a wide variety of teams (Hardware, Product, Design, User Research, Content, Consumer Insights, Creative, Data Science, Lifecycle, Membership, Social and more) to bring to life go-to-market strategies that support key business objectives.

The ideal candidate is curious and eager to drive projects from beginning to end, no matter how small or large the task, and has led go-to-market strategies focused on driving growth, adoption and engagement. 

YOUR DAILY IMPACT AT PELOTON

  • Lead go-to-market planning for new features and initiatives that support the Connected Fitness product portfolio (experience working with cross-functional teams to build feature positioning, naming, and pricing is strongly preferred)

  • Develop and deliver clear and thoughtful briefs to channel owners, leveraging quantitative and qualitative insights, that lead to thoughtful messaging and creative execution

  • Build a deep knowledge and expertise of the Connected Fitness business and its competitive set in order to identify and drive new growth opportunities

  • Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences

  • Deliver executional excellence for all projects (no project is too big or too small).

YOU BRING TO PELOTON

  • 6+ years of experience in marketing ideally with a focus on product marketing with experience driving go-to-market launches

  • Subscription experience, preferably for a software-based business

  • Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans

  • Experience with marketing teams in innovative, fast-paced and customer-centric environments

  • Experience working collaboratively with technical teams like Product, Engineering and Analytics.

  • Strong communication and project management skills; ability to successfully work and collaborate with cross-departmental teams. 

#LI-EV1

#HYBRID

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

  • Medical, dental and vision insurance 
  • Generous paid time off policy
  • Short-term and long-term disability
  • Access to mental health services
  • 401k, tuition reimbursement and student loan paydown plans
  • Employee Stock Purchase Plan
  • Fertility and adoption support and up to 18 weeks of paid parental leave 
  • Child care and family care discounts
  • Free access to Peloton Digital App and apparel and product discounts
  • Commuter benefits and Citi Bike Discount
  • Pet insurance and so much more!
Base Salary Range
$139,900$171,850 USD

ABOUT PELOTON:

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.  If you would like to request any accommodations from application through to interview, please email: [email protected].

At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members, However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool. 

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.



Questions & answers for this job
  • What is the type of contract for this job?
    The contract for this job is a Full-time contract
  • What's the salary range for the Product Marketing Manager position?
    The suggested salary for this job is $155,000 - $187,500*
  • Is telecommuting possible for this job?
    No, telecommuting is not possible for this job
About Peloton
Peloton Interactive, Inc. is an American exercise equipment and media company based in New York City.
Website
Industry
Cycling, Fitness
Founded
2012
Size
5K-10K employees

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