Product Marketing Manager, Payer

Omada Health is looking for a product marketing manager knowledgeable about health plan buyers to join our team.  This individual will be a strategic thinker, a skilled storyteller and experienced cross-functional operator who can build and customize our product and sales stories for buyers who work at health plans, like Chief Medical Officers and Product Innovation leads.  In this role, we are looking for someone who can synthesize market research, understand customer journeys and build competitive stories as the partner for our Payer Access sales team. This individual will build and drive account winning go-to-market plans.

Job overview

This individual will be a close partner to the Payer sales team and payer account managers to increase covered lives through the payer channel.  They will have deep understanding of the sales pipeline and new opportunities and will deliver buyer-specific messaging and assets.  Finally this individual will create custom Payer-specific assets to support employer pull-through sales.

This role is can be based in San Francisco, Atlanta, or remote in the USA and reports to the VP of Brand and Product Marketing

About you:

• 6+ years experience in related marketing discipline, with a focus on B2B healthcare audiences. Direct experience working with or selling to health insurance companies a plus
• Experience with buyer research and insights, messaging/positioning, GTM plans, sales enablement, content marketing
• Experience in high growth environments, working at scale
• Successful track record of developing competitive, insight driven product stories
• Ability to effectively communicate cross-functionally across all levels, and work on multiple projects simultaneously in a fast-paced, dynamic environment.
• Proven ability to deliver content including sales presentations, product guides, web content, and white papers.
• Attention to detail and commitment to excellence, along with the ability to grasp and translate features into buyer benefits.

Your impact:

• Be the voice of the customer for the Payer sales teams, using insights gathered from research, sales input, market data, marketing intelligence
• Help shape value propositions, product stories, and competitive positioning, in deeply customized sales assets
• Integrate the brand and product messaging into custom materials for each priority health plan customer
• Clearly understand, articulate and customize our competitive position in each product vertical for sales and marketing
• Create core messaging to enable development of a variety of content types, including web  landing pages, videos, presentations, ad copy, and in-person & virtual events, to drive business growth and marketing success.
• Stay on top of buyer trends in this channel; translate them into POVs and share with product and sales team.

Benefits:

• Competitive salary
• Stock options (extended post termination option exercise window for Omadans who are with us 3 years or more)
• Flexible vacation to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Stipend for professional development
• Two giftable Omada enrollments per calendar year
• Healthy snacks and meals
• Wellness events (e.g. running club)
• Community volunteering opportunities, plus one day off per year to volunteer
• ...and more!
  
  

About Omada Health:

Omada Health delivers integrated healthcare for chronic conditions to meet the needs of employers and health plans. Combining virtual-first care with the science of behavior change, Omada Health improves both member health and customers' economic outcomes over the long term. Working with over 1,700 customers — including health plans, health systems, and employers ranging in size from small businesses to Fortune 500s across a wide variety of industries — Omada delivers personalized interventions for diabetes, diabetes prevention, hypertension, and musculoskeletal issues. All programs include integrated behavioral health support. Omada Health’s care programs are clinically supported and evidence-based, with results published in multiple peer-reviewed journals. To learn more, visit www.omadahealth.com.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.