Product Marketing Manager, Patients

As Headway’s Product Marketing Manager, Patients, you’ll play an integral role in scaling Headway’s product marketing function. Reporting directly into Headway’s Senior Manager, Marketing (Product Marketing & Planning), you’ll be our first product marketer responsible for our patient product – including product messaging & positioning, product launches, and cross-functional go-to-market execution. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable growth teams to effectively attract, convert, and retain our patients.

You Will:

• Become an expert on our patient product – develop a deep understanding of the market, our competitive landscape, and our customers
• Own patient positioning and messaging (including personas) to elevate the quality of our growth motions
• Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, CX, ops) 
• Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics

You'd be a great fit if:

• You have 5-7+ years of product marketing experience, preferably in health tech
• You’ve worked in product marketing supporting the demand-side of a marketplace or on B2C products
• You’re empathetic and relationship-obsessed – both with internal collaborators and customers 
• You have strong track record of driving quantifiable results 
• You seek an environment that fosters individual growth through open-feedback and a high-autonomy
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A: $175,000
  • Group B: $157,500
  • Group C: $140,000
  • Examples of cities located in each Compensation Grouping:
    • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities

• Benefits offered include:
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development