Product Marketing Manager

Wait a minute. 

Deep inside you are looking for a new adventure with… 

• 🗽Freedom : feeling free to work remotely or hybrid and being trusted to deliver

• 🔥Ambition : growing up surrounded by smart colleagues driven to create something big

• 😍Impact : contributing to transform people lives at scale

And you deserve it because you are a Top Gun creative Product Marketing Manager ( really, really hands-on )

• A Master Storyteller

• Obsessed with Marketing Automations

• Hacker mind & out-of -the-box thinker : someone who loves testing and uncovering new methods to build funnels, and have really high conversion rates

• A doer who can own funnel building and optimisation from A to Z

• Analytical mind & Data Driven

Then, you have found the next adventure that will fulfill you.

This is a full-time position, carried out from the comfort of your living room (or wherever you want) or from our amazing offices in Paris, Dubaï or Lisbon, or soon Barcelona.

But maybe YOU WONDER WHAT’S OUR STORY ? 😉

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We are convinced that people don’t want a job anymore!
They are thirsty for a project with meaning, either through entrepreneurship, or intrapreneurship 

But…making it happen is quite hard without finding what truly inspires you and learning the soft skills you need to get there : productivity, leadership, public speaking, coaching, stress management…

This is why we craft trainings & educational content to provide a set of tools and strategies centered around soft skills, self-growth and performance.
We deliver through apps, e-learning platforms, events and a strong social media presence.

🎯Paradox has one goal: to help people and organizations live their true ambition

The challenge is that some people experience learning as boring, too hard, or on the contrary : for losers.
Yeah, we all experienced that boring teacher 😴 or stumble on this video with unsubstantiated/crazy theories

It needs to change!!

So we travel the world with learning designers, and researchers and surround ourselves with top entrepreneurs ( Richard Branson, Marc Simoncini, Fred Mazzella ), top athletes (Mike Horn, Frank Leboeuf), artists (Gad Elmaleh, Barry Osborne, producer of Lord of the Rings and Matrix)... to reverse engineer their strategies.

⭐️Our ambition is to make our trainings and coaching as attractive as watching Netflix and to make success the only option for our clients. (whatever success means for them)

So far, this approach has paid off and has enabled us to exceed 2 million followers on social networks, and to organize online events and training courses attended by thousands of people.

But we wanted more, so we created 2 new brands with international ambitions.

And with them we have 3 dreams : 

1. Helping 100 000 people achieve 1 dream and stick their pictures on a wall we call the 100 000 dreams WALL

2. Have Will Smith and Richard Branson in our next documentary

3. Reinvent Education & Create a badass platform to develop yourself

And that's where you come in.

YOUR MISSION 🚀 

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🎯 Your mission will be to double our E-Learning Sales from 2M to 4M€

E-Leaning is ⅓ of our total revenue. You will define and manage the execution of marketing strategies to help us reach that goal, and beyond. You will then pursue our international ambition and enter the anglophone market. You will report directly to the CMO

1. Define the Go-to-market Strategy, Product's positioning & Offers to set your product apart.

• Identify the buyer personas and target audience for your product - Understand customers and their needs, challenges, and pain points 

• Determine the products’ key benefits for its targets in order to create positioning and messaging framework that resonates strongly with its audience

• Create irresistible offers

2 - Delight through outstanding Copywriting & Marketing Automation

• Build key messages that resonate with our market and use words that excite your customers.

• Ensure the tone of your statement captures the tone of the brand.

• Implement Email Marketing, Retargeting, Conversation Tools

3 - Product Research - Improve products and offers for them to be irresistible

• Competitive analysis, Benchmarking 

• Research market trends

• Look for customers feedback over the product's lifecycle

4 - Tell the Legend - Produce timely, authoritative, highly-credible content to drive brand affinity, engagement & conversion

• Give solid direction and work seamlessly with designers, art directors, motion designers, and video editors to create BADASS Teasers

• create top-class video assets, from strategizing video content, shooting, post-production

• Produce outstanding White Books, ebooks that stand out : our #1 Value is Create Awe

5. Lead the implementation and optimization of Funnels in order to make our conversion rate skyrocket ( we expect at least a 50% increase from you ) 🚀 

• Lead the copywriting team, optimize emails sequences

• Drive the implementation and execution of marketing strategies and tactics to achieve key results (A/B tests with various marketing copy on emails, landing pages, website updates, blog posts, videos…)

• Work on scoring leads for the Sales Team

• Optimize Webinars, and sometimes put your hands on pre-recorded Webinars to create variations that win over the existing and fucking celebrate with us when you do!

6. Manage product launch and Coordinate with cross-functional teams (marketing, sales, product) with a very OKR/KPI approach

• Write & Manage the launch schedule and define expected targets and ownership

• Create weekly and monthly reports 

• Implement daily huddles

• Write and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook making sure everyone understand the positioning

• Manage the creation of content and media

7. Community Engagement & Affiliation

• Reach out to partners, influencers, and existing customers for partnership

8. Attract, find and hire great talents & Lead them to Excellence

• Source yourself talent in your own network and be proactive to create a machine to attract talent - at Paradox Hiring in the hands of the Heads more than the HR

DO YOU RECOGNIZE YOURSELF ?😍

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Must have : 

• (at least 3+ years) in a similar role (marketing, growth manager) in a fast-paced digital environment with a proven track-record

• Master storyteller & expert marketeer : you know how to think like the people you want to reach, you’re able to write and/or improve copy, scripts, teasers, webinars and identify details even specialists don’t

• Love Influence and Psychology

• Highly Creative with a design touch

• Strong analytical mind & Data driven : because data always say the truth

• Excellent management skills

Personality : 

• Drive & Problem Solver : You’re ambitious, You work hard because you love it, you own things and get them done 

• Analytical Mind : you challenge your assumptions, able to quickly identify and formulate problems, and support your analysis with data

• Growth over Ego : You are eager to learn, and receive hard feedback to grow. You let others speak and seek to understand their viewpoints.

• Team Player : you love to work as a team, share and win together. ( Victory and Failure are “We” words )

• Strong Desire to create Woww

All the adjectives/nouns used are perfectly feminine! Moreover, the team is made up of 50% women.

Experience

The icing on the 🧁 :

• You already know or are in love with the Training or digital learning Industry, and EdTech

Technical

• Strong knowledge of our marketing stack :

  • tools : Marketing automation ( Active Campaign), 

  • CRM :Hubspot 

  • tracking / reporting tools ( e.g: Google Analytics, Google Search Console, Google Tag Manager, MixPanel, Tableau, Segment, Hotjar etc)

  • Webflow, Make, Hubspot, SEMrush, and Outbound Tools

Language

French : native

English: Fluent English, you can hold a conversation on specific details with English-speaking colleagues.

All our writings are in English and 10% of the team is English-speaking and it will grow.

IT MIGHT NOT BE FOR YOU

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• We are inspired by a culture of performance and ambition. We have a very startup-oriented culture where everything is fast-paced and there is a lot of change. You won’t always be told what to do or how to do it

• We tell each other things, even if they are uncomfortable. We value growth over ego. At Paradox, expressing disagreement to a manager and knowing how to debate is valued! We encourage critical and strategic thinking. 

• This is a full-time role based in our amazing office in Dubai.

If all this makes sense with you, then we'll love working with you (and you with us, you'll be pampered!)

WHY JOIN US ❤️

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A work with Impact, Freedom and Ambition

Growth & Ambition

-> 🏅Being surrounded by A-players who strive to perform whilst being in a good mood

-> 🏋️‍♀️No more bosses, but ongoing conversations to support your growth

-> ⚡️Being part of an ambitious company synonymous with opportunities for evolution!

Competitive Salary 

But you don’t just want a competitive paycheck, you also want…

Impact & Meaning

-> 🦄Playing a crucial role in the development of a company whose content and products are enjoyed by millions of people

->🤩Waking up in the morning feeling like you are making a difference is something!
We receive messages every day from clients who have successfully lost weight, quit smoking, reach a milestone in their business, built better relationships, and made positive changes in their lives.

But that's not all, we believe that driven people deserve…

Freedom & Well Being 🗽

-> 😎A company culture based on autonomy & accountability

-> 🗽Flexible working hours

-> 🌎A remote culture from day one with the freedom to work from wherever you want 

-> 🏤Magnificent office in Dubai, Paris, Barcelona - it feels like home :)

-> Standing desks paid by the company if you live far from our offices

-> 💻Work on Mac, for us it counts :)

-> 🏀350€ per year paid by the company to take care of yourself ( for your gym, or dance class or whatever make you feel great)

-> ✈️Annual team building / Team retreats to get together - you receive your plane ticket to join us by the pool and have a good time together, or brainstorm the next crazy challenge.

And as Yannick, our community manager, says: 

To make a long story short, Paradox is a growth adventure on steroids, an adventure where you grow personally, whilst helping others do the same.

HOW TO APPLY 📃

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❌ Any copy-pasted and non-personalized application goes directly to the trash can.

⚠️ To complete the recruitment process, each candidate must organize calls with his or her previous managers. If you are not comfortable with this : do not apply ⚠️

If all this sounds good to you, come and write the next chapter with us 🚀🚀🚀🚀