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At Inkitt, we believe every author should have an equal opportunity to succeed. Our mission is to discover hidden talents and turn them into globally successful authors. Traditional publishing often leaves authors behind with human editors responsible for selecting books fit for publication. Inkitt is a pioneer at the forefront of Data Driven Publishing. By inventing an algorithm which analyzes users' reading behavior to identify hits, we have removed subjectivity from the traditional publishing equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.
Are you a builder? We are looking for the change-makers of the world; the people who just build the solution anytime they are unsatisfied with the status quo. Be a part of the revolution to develop new ways of distributing our books, audiobooks, creating games, and video series!
Come build the Disney of the 21st Century with us!
As a Product Marketing Manager of Organic Growth, your mission will be to grow Galatea target audiences in existing and new channels on a global scale. You will be part of an ambitious and skilled team of performance and creative experts in Berlin. Reporting directly to the VP of Growth, you'll work closely with the creative team on the paid user acquisition strategy as well as the ad creation process. In addition, you'll also be providing constant feedback and guidance for the future direction of the team.
What you'll do:
- Grow Galatea target audiences in existing and new channels using thorough and consistent testing
- Track and report on key metrics on a regular basis
- Discover new and innovative ways to market Galatea outside of traditional UA channels (ie: Facebook, Google)
- Plan, execute, and analyze marketing campaign performances across non-UA channels
- Be a trusted and professional advisor to all relevant stakeholders (i.e. Marketing, Product, and BI)
Who you are:
- 5+ years of experience managing digital and physical marketing campaigns for a mobile B2C application
- In-depth understanding and proven expertise with several of the following: Native advertising, social media marketing (Twitter, TikTok), viral marketing, influencer marketing, search engine optimization, blogs, offline campaigns, traditional PR, community building, platform relations
- Strong experience in data analysis using Excel or similar tools
- Keep up with industry trends and new marketing techniques, beyond existing channels
- Good Understanding of both KPI & impact analysis
- Great communication skills with the ability to receive and give constructive feedback
- A real team player that can adapt easily
- Experienced in a fast-paced environment and are not afraid to role up your sleeves to achieve your goals
- Have experience in the gaming or entertainment industry
- Knowledge of SQL would propel your profile as well
- Experience with UA (Facebook, Google, etc) as well as experience with TV campaigns
What we offer:
- Top of the line health benefits that align with your local market
- Generous parental leave and support with growing your family
- Ways to help you save and invest in your future
- Opportunities to continuously grow, learn, and develop yourself
- Time away - no set holiday or vacation policy, observe what works for you
- Free access to our Galatea App, as well as an unlimited budget for books
- Fantastic office spaces in Berlin and San Francisco - and always coming up with the next best way to keep our remote colleagues connected
How we've been doing:
- We're a well-funded, mission-driven, series B company with top-tier investors like NEA, HV Capital, and Kleiner Perkins. Recently, Inkitt has raised $59 million, which is one of the largest Series B funding rounds on record for a Berlin-based business. We believe we have a breakthrough idea that will disrupt the publishing industry while changing undiscovered authors’ lives for the better.
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Product Marketing Manager, Organic Growth position?The suggested salary for this position is $151,550 - $185,900*
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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