Product Marketing Manager

The role: 

As a member of the Product Marketing team at Newsela, you’ll be an expert on the needs and challenges of our district target customers, and you’ll use that expertise to inform our Formative product and go-to-market strategy and position Formative as an essential solution for our customers and prospects. 

Reporting to the Senior Director of Product Marketing, you’ll be responsible for differentiating Formative in the market through buyer and market insights, product requirements, marketing content, and sales enablement efforts. You’ll also partner with colleagues on the Product and Design teams to bring new products and features to market with launch and promotional plans that will resonate with our target audiences. 

You will: 

• Gather and synthesize user, buyer, competitor, and market insights and deliver them as product requirements to inform Newsela’s Product roadmap.
• Own planning and GTM execution for Formative product and feature launches.
• Develop and maintain product messaging and marketing materials that differentiate Newsela’s assessment solutions in the market among buyers.
• Build and deliver enablement materials to ensure Newsela’s externally-facing teams are prepared to effectively deliver our value propositions to customers.
• Support go-to-market efforts to expand Formative’s reach in international markets.

Why you’ll love this role:

• You’ll be part of an organization solving real challenges in K-12 education, and the highly visible internal and external materials you develop will have a direct and measurable impact on Newsela’s business. 
• Your work will shape the future of Newsela’s most essential products, which are loved by teachers in all 50 states and multiple countries, and you’ll work to ensure those same products resonate with district decision makers. 
• On any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing. 
• You will have the opportunity to share insights that improve the Newsela product and the user experience.
• Your work will directly impact engagement and usage of Newsela products in K-12 classrooms nationwide.

Why you’re a great fit:

• You have a bachelor's degree in marketing, business, or a related field.
• You’re a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education.
• You have experience launching new products and features, developing product value propositions, and building and maintaining buyer personas.
• You’ve created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and you love digging into marketing performance data to understand what content and formats resonate most with your target audiences. 
• You’re a natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story. 
• You are organized and collaborative, capable of managing complex, interdependent projects and maintaining multiple workstreams.
• You have a user-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education.

Base compensation: $90,000 - $100,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.