What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Product Marketing Manager - Money Management position?

The suggested salary for this position is $152,100-$185,900*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Product Marketing Manager

About the role

This role reports directly to the GoPay Head of PMM Money Management with the goals to build a strong foundation of overall GoPay penetration through liquidity, money transfer, bill payment, investment and digital banking initiatives. This role works closely with Money management cross functional team (business strategy, product, growth, research, analyst, corporate affair, brand, etc) to manage end to end marketing initiatives with the aim of building GoPay to become the hub of users’ money management.

What You Will Do

Grow GoPay penetration through: (1) liquidity efforts, helping users to have easy access to sources of fund for payment transactions, (2) money transfer efforts, helping to make money movement easier for users
Grow penetration of our new strategic partnership through end to end marketing efforts across platforms
Manage end to end user facing campaign development from user profile and insights understanding, product magic understanding, GTM plan & strategy, creative development, media strategy, social media strategy and impact analysis for users money management needs (i.e. top up, send money, manage spending).
Evaluate, track, improve and optimize adoption rate throughout the user funnel from awareness to conversion.
Responsible for managing overall project marketing budget & spend
Work with the research team in designing, gathering, & synthesizing user insights towards feature/product/brand.
Optimize feature adoption & retention by improving user experience together with Product Manager, UX team, Growth Lead, BI, Consumer Risk, & Research.
Actively collaborate across function & streams (Business Intelligence, CRM, Performance Marketing, Social Media, Brand, Creative & Content, Growth, Risk, Corporate Affair, CCU, and Product Manager) on campaign end to end planning, briefing, execution, campaign monitoring, analysis, and reporting.
Identify the most suitable marketing media channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media.
Work closely with the Growth Lead on building & executing experiment plans on adoption/retention initiatives, & scale up if successful.

What You Will Need

8-12 years experience in marketing strategy or related field, preferably from fintech background
BA/MS in Management, Communication, preferably with Marketing concentration or related major
Strong analytical skill, comfortable with data processing
Strong in marketing or campaign execution
Strong in media channel & communication strategy
Have experience on go-to market strategy creation and implementation and/ or branding campaign,
Have experience in marketing program focus in acquisition
Have experience managing marketing budget
Strong cross-functional team communication & coordination
Ability to write, read and speak fluent English

About the team:

Our GoPay Marketing team consists of 30+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who represent the voice of the users to ensure they are heard and actioned on to enable sustainable business growth.

We like to visualize ourselves like a small yet powerful engine that will drive the growth of GoPay users across multiple day to day use cases, making us one of those highly critical apps day users simply cannot live without. We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team.

Our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it.

The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We're a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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Product Marketing Manager - Money Management

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