What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Product Marketing Manager (Middle to Senior) (Web Shop) position?

The suggested salary for this position is $145,000-$185,900*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Product Marketing Manager job at Xsolla

Xsolla is seeking an experienced Product Marketing Manager (middle to senior level) to join our Global Marketing Team and work on the monetization suite of products and solutions. The perfect candidate will have a proven track record of successful B2B marketing campaigns in the fintech and gaming industries with clear metrics to measure the effectiveness of these campaigns. The Product Marketing Manager (PMM) will report to the Product Marketing Lead and work directly with the product teams to build product positioning that resonates with the target audience and develop a go-to-market strategy to drive product growth.

To thrive in this position, the candidate must possess strong communication skills and ability to collaborate and lead cross-functional teams. The PMM will work across and with several different teams in product, marketing, production, and design, as well as communicate with key stakeholders including business heads, marketing directors and SMEs. At the same time, the candidate is expected to stay up-to-date with the latest trends in the industry and in marketing and be able to identify new opportunities and address challenges with their suite of products and solutions.

Key Responsibilities

Conduct market research, partner surveys, customer interviews, and competitor research to make informed decisions about product positioning and influence the product strategy;
Work closely with business heads, SMEs, and product teams to identify the product market fit and build the messaging that resonates with the target audience and differentiates the products and solutions from the competition;
Develop and execute a go-to-market strategy (B2B) that coincides with product goals and objectives as well as the objectives set by the business;
Create strong marketing briefs to be used by the integrated marketing team, production teams, and external marketing agencies in their execution of projects and marketing campaigns;
Create various types of content assets, including but not limited to pitch decks, emails, ebooks, blogs, one-pagers, booklets, videos, speaking engagement scripts, landing pages, and more;
Launch paid and organic marketing campaigns across multiple channels, measure their effectiveness, and make data-driven decisions to optimize the campaigns;
Develop training materials, educational content, and product demos to help business development, account management, and integration teams grow their product expertise and be successful when communicating with partners.

Requirements

3+ years of product marketing experience (B2B) in the fintech and/or gaming industries;
Bachelor's degree or higher in marketing, product management, communications, PR, business analytics, or related field;
A proven track record of successful B2B marketing campaigns in the fintech/gaming industries with clear metrics to measure the effectiveness of these campaigns;
Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize to meet the deadlines;
Comfortable working with G-suite, Jira, Confluence, Miro, Figma, and other tools to manage projects across global teams;
Ability to track and analyze data and measure the success of the campaigns;
Customer-centric mindset to develop marketing strategies that address the needs and pain points of the target audience;
Excellent written and strong presentation skills in English (B2 or above);
Excellent communication skills and ability to collaborate and lead cross-functional teams.

Good to have

Any video game-related industry experience (B2B or B2C)
Experience with digital marketing (SEO, SEM, social media, email)

BENEFITS:

Convenient work tools Latest Mac workplaces + additional hardware to make you more effective at work Google Chat, Gmail, Google Drive, Confluence, Jira, GitLab

Professional growth Free trainings and participation in specialized conferences Rich knowledge exchange within the company

More perks Health insurance (Medical, dental and optical)- Employee and dependants Flexible hours: organize your day according to your needs and sprint & teamwork demands No dress code Comfortable and new office environment

ABOUT XSOLLA

Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in in-game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide. Xsolla is headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, and cities worldwide. Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more. For additional information and to learn more, please visit xsolla.com

PHYSICAL DEMANDS

The physical demands for this position are sitting, standing, bending, lifting, and moving intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.

The duties of this position may change from time to time so the individual and organization can achieve their results. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive. Xsolla KL Sdn Bhd takes your privacy very seriously, and will not sell or externally distribute any data received during the hiring process. Pursuant to the Personal Data Protection Act 2010 (“PDPA”), Xsolla KL Sdn Bhd is mindful and committed to the protection of your personal information and your privacy. For more information related to PDPA 2010 please reach out to [email protected].

Longevity Opportunity Vision Enjoy the game.

**Currently this position is open to all local applicants (Malaysian Citizens) or those holding the PR status in Malaysia.

For more vacancies: https://xsolla.com/careers/vacancies

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Product Marketing Manager (Middle to Senior) (Web Shop)

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