Product Marketing Manager (m/f/d)

YOUR ROLE 

Appinio is looking for a Product Marketing Manager (m/f/d) to lead our product marketing activities. Being Appinio’s first Product Marketing Manager, we’re looking for someone who is self-driven, has excellent storytelling skills and demonstrated proficiency in understanding and translating customer needs into a strategy.
In this role, you will be responsible for ensuring that our products are positioned and communicated in the right way to strengthen our brand and boost growth. 

YOUR TASKS

• Drive initiatives to generate leads and maximize Appinio’s exposure. This entails proposing new channels, apps, products or product features. 
• Understand and analyze customer needs to develop offerings and messaging strategies
• Support building tools and content that our Sales and Marketing Teams need phase to differentiate Appinio effectively
• Improve our understanding of Appinio’s customers and competitors, through gathering feedback and insights from customers and competitor and market analysis
• Work closely with internal teams (product, design, marketing, sales, customer success, engineering) to define and align processes, feedback, communication channels as well as identify revenue boosting opportunities

YOUR PROFILE 

• You have a strong background in marketing, digital strategies, user experience, or product management.
• You have a minimum of 3 years experience in a similar role, ideally in a high growth, start-up environment
• You know how to craft content and messages that trigger our target group 
• You have outstanding communication and presentation skills with an eye for details
• You have a portfolio of successful growth implementations and interventions.
• You are experienced in managing and delivering multiple priorities / projects to tight deadlines
• You are fluent in English, German is a plus

HOW WE WORK

• Small and agile product teams
• Smart, ambitious and awesome coworkers
• No unnecessary meetings - we value focus time
• Using a state of the art tech-stack and tools

OUR BENEFITS 

• Flexibility Policy - meaning you are free to take off as many paid vacation days as you need, no maximum
• Work-from-anywhere Policy - meaning you have the chance to develop our amazing product anywhere in the world -within reason ;-)
• Subsidized Urban Sports Club membership
• All the hardware you need and your own MacBook
• In case you're located in Hamburg you'll get a subsidized HVV ticket or if you're located in Hamburg or Berlin you'll get access to a mobility budget with the RYDES app
• In case you're located in Hamburg you'll get access to our beautiful office in Hamburg's city center - terrace and BBQ included ;-)