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Product Marketing Manager (m/f/d)

Full-timeProduct Marketing Manager$152,100-$185,900*
Paid time off
Gym membership
This job offer is closed.
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Appinio is looking for a Product Marketing Manager (m/f/d) to lead our product marketing activities. Being Appinio’s first Product Marketing Manager, we’re looking for someone who is self-driven, has excellent storytelling skills and demonstrated proficiency in understanding and translating customer needs into a strategy.
In this role, you will be responsible for ensuring that our products are positioned and communicated in the right way to strengthen our brand and boost growth. 


  • Drive initiatives to generate leads and maximize Appinio’s exposure. This entails proposing new channels, apps, products or product features. 
  • Understand and analyze customer needs to develop offerings and messaging strategies
  • Support building tools and content that our Sales and Marketing Teams need phase to differentiate Appinio effectively
  • Improve our understanding of Appinio’s customers and competitors, through gathering feedback and insights from customers and competitor and market analysis
  • Work closely with internal teams (product, design, marketing, sales, customer success, engineering) to define and align processes, feedback, communication channels as well as identify revenue boosting opportunities


  • You have a strong background in marketing, digital strategies, user experience, or product management.
  • You have a minimum of 3 years experience in a similar role, ideally in a high growth, start-up environment
  • You know how to craft content and messages that trigger our target group 
  • You have outstanding communication and presentation skills with an eye for details
  • You have a portfolio of successful growth implementations and interventions.
  • You are experienced in managing and delivering multiple priorities / projects to tight deadlines
  • You are fluent in English, German is a plus


  • Small and agile product teams
  • Smart, ambitious and awesome coworkers
  • No unnecessary meetings - we value focus time
  • Using a state of the art tech-stack and tools


  • Flexibility Policy - meaning you are free to take off as many paid vacation days as you need, no maximum
  • Work-from-anywhere Policy - meaning you have the chance to develop our amazing product anywhere in the world -within reason ;-)
  • Subsidized Urban Sports Club membership
  • All the hardware you need and your own MacBook
  • In case you're located in Hamburg you'll get a subsidized HVV ticket or if you're located in Hamburg or Berlin you'll get access to a mobility budget with the RYDES app
  • In case you're located in Hamburg you'll get access to our beautiful office in Hamburg's city center - terrace and BBQ included ;-)

Join Appinio and be part of one of Europe’s fastest growing startups. At Appinio, you will have the challenging and incredibly rewarding role to actively take part in shaping the future of digital market research. We are a dynamic team of 150+ people with a strong entrepreneurial spirit who believe in the disruptive vision of Appinio. You will act autonomously as part of an agile, intrinsically motivated team with flat hierarchies, a vibrant atmosphere and lots of ideas. The more ideas you share, the better. We love what we do, constantly challenge ourselves and try out new things. You are courageous and like to leave old thought patterns behind? Then this is where you need to be. 

Eager to join us on our mission? We look forward to receiving your application down below. If you have any questions, feel free to reach out at any time on +49 40 87409531 or [email protected] 

Lena Luise Schrock
+49 40 87409531
[email protected]
Große Theaterstraße 31
D-20354 Hamburg


Appinio empowers decision makers through real-time access to consumer opinions. As the world’s fastest market research solution, Appinio collects millions of answers globally from specific consumer groups - every day. We help over 1000+ global companies through our all-in-one survey platform to validate decisions in minutes and really put customer centricity into practice.

Appinio's mission is to democratize the power of consumer opinions. By making market research accessible to everyone, we help decision makers understand how people think, feel, and act. We believe that putting people's opinions front and center means a better shared future, for all.

Appinio is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Manager (m/f/d) position?
    The suggested salary for this position is $152,100-$185,900*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Appinio
Get survey results in minutes. Appinio collects thousands of answers globally from representative consumer groups to validate decisions and ideas in minutes.
Analytics, Business Intelligence
51-250 employees

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