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Messagebird

Product Marketing Manager

Full-timeProduct Marketing Manager$168,100-$205,450*
Remote
Stock options
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Transform the communications world! 

We’re proud (and excited!) to be transforming the global communications landscape through our Omnichannel Platform-as-a-Service (OPaaS). 

As the Product Marketing Manager, you are instrumental in shaping the future of SparkPost’s (products and services. You will drive analysis and help determine where the company should focus its product efforts as well as develop solutions, based on historic trends and determine forward trends. The Product Marketing Manager is passionate for measuring and achieving great results. Reporting to the Director of Product Marketing, this role must have strong analytical skills with the ability to “hunt” for trends and understand the email sending and deliverability market.


What You'll Do:

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop marketing plans for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Who You Are:

  • 3+ years of product marketing experience with at least 1 year of SaaS experience in a market-facing role    (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Proficient in productivity applications such as Microsoft Office, Project or Asana.
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
  • Familiar with marketing automation tools such as Marketo and Google Analytics.
  • ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Bachelor’s degree in business or marketing
  • Pragmatic Institute Certified (PMC) III or higher preferred.

Our Amazing #TeamSparkPost:

SparkPost, a MessageBird company, is the industry’s most trusted email optimization platform. SparkPost helps senders reliably reach the inbox with powerful solutions to help them plan, execute and optimize their email programs. The SparkPost platform is powered by the industry’s largest data network, a team of email experts to help brands elevate every aspect of their email program, and a security and compliance posture to support even the most regulated industries. SparkPost is the world’s largest sender, delivering 40% of all commercial email - 4-5 trillion sent annually - and also boasts the world’s largest data footprint to help enterprise-level brands make data-driven decisions to improve their email performance. The world’s most sophisticated senders, including The New York Times, Zillow, Adobe and Booking.com trust SparkPost to elevate their email.

SparkPost provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

#LI-Remote

#LI-MT1

What You’ll Gain

  • Work from anywhere 
  • Generous stock options for all Birds
  • WFH set-up budget
  • State-of-the-art work gear
  • Learn from hundreds of the best minds in the business
  • Collaborate with diverse colleagues from over 55 countries (and counting)

LIFTOFF! 🚀

Life at MessageBird:

We call ourselves Birds!

We work fast, grow fast, build fast and focus on impact. We’re go-getters, industry leaders and roll-up-your-sleeves-and-make-it-happen kind of people. 

Ready To Fly?

Our cloud communications solutions make it possible for over 25,000 businesses to instantly connect with billions of devices worldwide, allowing them to speak with their customers in the same ways they talk to their friends.

Headquartered in Amsterdam, we’re proud to be a “Work Anywhere” company. Our unique and united culture is rooted in our team: a diverse flock of over 750 Birds who represent 55 nationalities and counting. We’re smart, fast, and hungry. Our potential for growth is limitless. 

We understand that “life happens” and give you the freedom to choose the best environment for you to “get sh*t done”. Our Birds choose where they work from in the region or country we’re hiring in, so long as it’s within the job’s complementary timezone as indicated in the Job descriptions — this could be from one of our MessageBird hubs (Amsterdam, Singapore or Bogota) or remotely.... Want to work from a rural retreat? Sure, no problem! How about a bustling city getaway for a few weeks? Go ahead!

MessageBird is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills. 

Recruitment Privacy Statement:

https://messagebird.com/download/pdf/MB-recruitment-privacy-notice%202020.pdf

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Manager position?
    The suggested salary for this position is $168,100-$205,450*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Messagebird
The world’s most innovative companies build communication solutions using MessageBird’s applications and APIs — to talk to customers over any channel, for any use use, anywhere in the world.
Website
Industry
Cloud Computing, Enterprise Software
Size
251-1K employees

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