Product Marketing Manager

*Please note that we are required to add a location to job ads but Lokalise is a full-remote company and you can work from anywhere.*

We're looking for a Product Marketing Manager who will lead the positioning and go-to-market strategies of our products.

In this position, you will be part of the Product Marketing team, working closely with the Product, Engineering, Sales, and Marketing teams to understand and convert decision-makers by writing compelling messaging and creating valuable lead generation assets. If you are a customer-centric product marketing manager who believes localization is key to global growth then this is the position for you.

You will:

• Work with the Product and Engineering teams to gather customer, market, and competitive insights, and use those insights to inform and influence our strategy and roadmap
• Develop and disseminate product messaging
• Write product-related stories meant to inspire
• Participate in virtual and in-person events both as a speaker and by staffing a booth
• Plan and drive GTM strategy, ensuring launch and campaign coordination, and production of marketing materials like ebooks, blogs, webinars, demos, data sheets, slide decks, sales kits, workflows, infographics, and other similar items
• Support integrated marketing campaigns, collaborating with the Demand Generation, Customer Marketing, and Social and Content teams to drive leads, opportunities, and sales
• Coach sales teams by leading product and persona training sessions and providing supporting assets that can help sales reps improve engagement and conversion when engaging with prospects and current customers
• Be the subject matter expert when it comes to marketing personas
• Demo products, features, and integrations for internal and external stakeholders
• Work with our content writers to author and edit blogs
• Engage with influencers and partners

You must have:

• 3–5 years’ experience in product marketing
• A background in targeting decision-maker positions in marketing orgs
• Proven experience in B2B SaaS
• Expertise in product marketing tactics with the ability to demonstrate success in positioning and launching new products
• Strong attention to detail and excellent teamwork skills
• An outstanding ability to communicate and convey ideas clearly, both verbally and in writing
• A growth-driven mindset
• A desire to work remotely and overlap with GMT+1 by four hours each day

It will be considered a significant advantage if you have:

• Subject matter expertise in the localization and/or software development field
• Experience working with and understanding the value of tools like HubSpot, Contentful, WordPress.
• Experience with Asana, Jira, and Confluence
• Worked on a globally distributed team
• Remote work experience

Our offer:

• Competitive salary and employee stock options plan
• Learning & Development program
• Flexible working hours 
• Unlimited vacation policy
• Health insurance
• Wellness benefits
• Comprehensive parental leave
• Coworking budget
• Top-notch tech equipment to work with
• Great startup atmosphere, team spirit, and team events