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Product Marketing Manager, Liquidity

Paid time off
Please let Carta know you found this offer on WeLoveProduct as a way to support us 🫶

The Company You’ll Join

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to create more owners. 

Carta is trusted by more than 30,000 companies and over half a million employees in nearly 150 countries to manage cap tables, compensation, and valuations. Carta also supports over 5,000 funds representing over $100B in assets under administration with their venture capital solutions. Carta’s liquidity solutions have returned $13B to shareholders in secondary transactions. Today Carta’s platform manages over two trillion dollars in equity for nearly two million people globally. Companies and funds like Canva, Tribe, and Pipe build their businesses on Carta. 

The company has been included on the Forbes World’s Best Cloud Companies, Fast Company's Most Innovative list, and Inc.’s Fastest-Growing Private Companies. We’ve also been recognized as a 2023 Built In Best Place to Work in the U.S. and a Muse VIBE Award winner in the Vacation and Time Off category.

For more information about our offices and culture, check out our Carta careers page.

The Team You’ll Work With 

In this role, you will lead product marketing for Carta’s liquidity products and solutions. Over 40,000 startups have grown on Carta from issuing equity to their first hires all the way to running their first liquidity event.

As a member of Carta’s Product Marketing team, you will be connecting users to the products they build their companies on. The ultimate role of a product marketer is to liaise between internal teams (Product, Sales, Business, Development, etc) and the end-user. As a product marketer you are an expert on the user and their needs. 

Our team is focused on three things: 

  • Improving product roadmaps by serving as the voice of the customer
  • Driving adoption and utilization of new & existing features 
  • Aligning and enabling internal teams to tell the right story about Carta’s products 

The Problems You’ll Solve 

This is a foundational role on our Product Marketing team. You will be working with a team of product marketers focused on building great products and tools for our customers to build on.

  • Defining Carta’s market positioning within the private markets liquidity space.
  • Crafting Carta Liquidity’s product narrative in partnership with Brand Strategy
  • Develop marketing collateral, including product guides, sales enablement content to support product launches and ongoing marketing efforts.
  • Collaborate with product managers, designers, and other teams to influence product development and ensure that customer feedback is integrated into product improvements.
  • Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies.

About You 

A successful PMM for this role would likely have:

  • At least 5+ years of product marketing experience
  • A deep understanding of the private markets ecosystem and the current market landscape
  • Motivation to work collaboratively in a fast-paced, ever-changing environment
  • Taken products and teams from zero to one 
  • Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
  • Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: 

  •  $168,300 - $198,000 salary in San Francisco, CA; New York, NY

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at [email protected]. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.

Interested in our candidate privacy policy? Find out more here and here.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Manager, Liquidity position?
    The suggested salary for this position is $168,300-$198,000
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Carta
Carta is a San Francisco, California-based technology company that specializes in capitalization table management and valuation software.
Finance, FinTech
11-50 employees

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