Product Marketing Manager, Launch Strategy

Role Description

Responsibilities

• Curate strategies and processes with cross functional leaders to help promote consistent execution of launches.
• Define Dropbox’s marketing moments for 2023 in coordination with cross-functional partners by harmonizing various departmental interests into several key marketing events.
• Distill large amounts of information into a condensed presentation for high-level leadership across departments. 
• Become the storyteller for marketing moments by educating various stakeholders and galvanize the Dropbox narrative as you incorporate their feedback. 
• Maintain launch marketing materials that serve as our go-to resource for all product and feature launches.
• Work effectively with marketing channel owners, product marketing teams, sales, and business development to achieve our joint business goals.
• Partner with enablement team to develop sales content for upcoming features.
• Lead our marketing organization towards our multi-product vision, by building the right relationships with the Product/Brand/Marketing leaders and clarifying the strategy/timelines so that we can better identify gaps in our processes, understand through discovery the best practices to be reapplied, and ensure your team is executing towards the plan.

Requirements

• 5-8 years of experience in product marketing and working on cross-functional launches
• Experience writing clear and effective professional communications in narrative form
• Experience building, executing, and scaling cross-functional marketing programs
• Experience presenting metrics and progress to goal
• Successful history of executing and analyzing research and/or competitive intelligence projects
• Marketing competencies across GTM messaging, customer insights, content creation, and storytelling
• Efficient, highly productive, and results-focused multi-tasker with an extremely organized and detail-oriented approach
• Ability to navigate ambiguity and be willing to learn new things with a positive attitude
• Strong project and organizational skills with the ability to optimally structure and prioritize work
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
• Able to drive qualitative and quantitative research and analysis, synthesize actionable insights, and present clear recommendations
• Takes ownership: when encountering barriers, unblocks self by proactively assessing and eliminating the root cause
• Proven customer-centricity and skills creating quality customer-facing content, with a demonstrated understanding of requirements across mediums (email, web, etc.) and phases of the customer lifecycle
• Bonus if you have an MBA, but it’s not required