Product Marketing Manager (IT)

About the role

In this role, you’ll focus on developing a customer-centric narrative for our IT go to market motion. You’ll work closely with product, commercial, and the marketing teams to build a positioning and messaging strategy that complements our broader go to market motion and grows our footprint within IT.

This is an outstanding opportunity to join a growing team and make an immediate impact. The best candidates are comfortable wearing multiple hats, storytelling, and catering to a highly technical audience.

You will be joining as the leading advocate and champion for our IT audience.

This is a remote position, with the employee required to be located in North America. Locations where we have employee hubs are a preference: Boston, San Fran, New York + Texas.

What you will be doing:

• Market research. Conduct customer and market interviews (i.e. win loss analysis), manage analyst relations, and monitor relevant outlets to stay on top of the industry.
• Competitive intelligence. Own the competitive intelligence gathering, battle cards, and training for our competitors in the IT space.
• Messaging. Create a differentiated message that’s unique and specific to the personas across IT.
• Enablement. Partner with sales and partner enablement to ensure a consistent, clear message across audiences.
• Partnerships. Work with our partner and partner marketing teams to identify new partner opportunities, support new partner go to markets, and build joint solution messaging.
• Content and collateral. Translate all of the above into meaningful resources (i.e. blogs, decks, videos, guides, reports, etc.) for our team, partners, and customers to communicate our value.

What you bring with you:

• 8+ years experience in roles that can span marketing, product marketing, product management, operational roles, or strategy consulting
• At least 3 years direct product marketing experience
• Experience working in a B2B hypergrowth software company, ideally one that markets to IT, engineering, or infrastructure audiences
• Experience bringing a product to market with new audiences (identifying use cases, understanding personas, designing go to market programs)
• Outstanding written and verbal communication skills
• Comfortable balancing strategic, creative, and tactical workloads
• Proven ability to foster strong cross-functional relationships
• Thrive in a fast-paced, high energy environment
• We don’t expect you to have all these things (but the more the merrier!)

Most importantly, you embody our values and aren’t afraid of our pace.