Product Marketing Manager, International Markets

We are looking for a creative, data-driven marketer to join Square as the Product Marketing Manager on the Customers and Point of Sale Add-ons team, focused on product launches and marketing optimization for international markets. International growth for this product area exceeds 100% year-over-year. You will work with both global product-focused product marketers and local market product marketers to ensure the success of this portfolio of products, including Invoices, Customer Directory (Square's CRM), Marketing, Loyalty, and Gift Cards.

Our customers love these products because they're well designed, easy to use, and integrated with the rest of Square's ecosystem and their business operations. Each of these products is supported by a full-stack team, spanning across product, design, product marketing, engineering, operations and growth. Square launched in Ireland and France in 2021, Spain in January 2022, and more new markets to come.

You Will:

• Launch products in markets where Square has an existing go-to-market presence, including project management and execution
• Perform competitive analysis and market research for pricing and positioning insights across multiple products and markets
• Analyse in-market performance post-launch for selected products across geographies to determine optimization strategies
• Oversee the documentation of market availability for products and features in your product areas and functionality requirements
• Be a conduit for the voice of the customer to the product team
• Identify target customers, their needs, and how products will meet those needs
• Compare and understand variances in customer needs through analysis of surveys, interviews, and product usage data
• Lead go-to-market strategies, essential messaging development and tactical plans, ensuring that all customer-facing teams are on-message and maximising each channel
• Develop marketing strategies to accelerate growth of invoices products among target audience
• Drive post-launch marketing programmes to increase product growth
• Review competitive offerings and promote ongoing differentiation

You Have: 

• 5+ years working in product marketing, project management, growth or lifecycle marketing, or similar go-to-market experience
• Previous background in B2C or B2B marketing with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
• Expert in managing complex projects and work streams with many cross-functional teams involved.
• Knowledge of SaaS-based and freemium business models along with email and paid marketing for both acquisition and lifecycle marketing
• Genuine interest in and curiosity in helping small businesses succeed
• Strong proficiency with Excel or Google Sheets; basic competency in SQL a plus

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.