Product Marketing Manager

The Team

Our Marketing team is small but mighty! This is an exciting opportunity to join our growing team as our first Product Marketing leader. This is a highly strategic and visible role, reporting directly to incident.io’s CPO.

We’re looking for someone who can drive growth through the development of messaging and positioning for new product features, bring new products and features to market, help enable our sales team, ideate on key campaigns and go-to-market strategies, articulate our competitive differentiation, and evangelize new and innovative opportunities.

Over the last few years, we have solidified our product market fit, built a marketing team and expanded our sales motion, all on the backdrop of a changing landscape. This is an exciting opportunity to have an immediate impact on our product and customers.

What you’ll be doing:

• Working effectively to position our products and solutions and differentiate our offerings from the competition.
• Helping to identify strategic market opportunities based on industry trends, customer/prospect feedback, competitive landscape, and other inputs.
• Developing a deep understanding of users, customers and product features, and help evangelize that understanding across the company.
• Taking unique and strategic insights and translate them into compelling messaging, positioning, content, and campaigns that drive core marketing metrics and high quality sales conversations.
• Partnering with key stakeholders — from product to sales to marketing — to ensure consistency and quality of message throughout the funnel.
• Bringing new products to market, leading new product and feature launches from start to finish.
• Developing internal and external-facing sales collateral.

This role could be ideal for you if you:

• Have experience leading product marketing in both product-led and sales-led environments
• Posses strong writing skills with a flair for creative storytelling
• Bias for action, with a demonstrated track record of delivering clear business result
• Are a fast learner, self-starter who needs little/no oversight, strong project management skills, and the ability to multi-task on several projects
• Are customer-obsessed, with a deep curiosity about the target audience, their journey, and the competition.