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Credit Karma

Product Marketing Manager II

Full-timeProduct Marketing Manager$168,100-$205,450*
Charlotte, United States
Employee discount programs
Diversity, Equity, and Inclusion
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Credit Karma is a mission-driven company, focused on championing financial progress for our more than 100 million members in the U.S., Canada and U.K.  While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their  financial goals, including helping them monitor their credit, identity monitoring, searching for credit cards, shopping for loans (car, home and personal), and growing their savings* -- all for free. Credit Karma has grown significantly through the years: we've added more than 70 million members in the last five years alone and now have more than 1,100 employees across our offices in Oakland, Charlotte, Los Angeles and London. 

*Banking services provided by MVB Bank, Inc., Member FDIC

As a Product Marketing Manager, you will focus on driving successful marketing strategy and programs for upcoming product launches for our Home vertical focused on both home buyers and home owners. You'll support development of Go To Market plans, guide testing strategy holistically across specific verticals through strong partnership with Growth Marketing, develop program strategy for macro testing, create optimal user flows between marketing and product, and ensure member pain points are addressed in marketing. You will be a key member of the Home team and report into the Head of Marketing for Home.

We need a dynamic, consumer-centric and results-oriented manager, who will combine strategy and execution to better understand our members and help deliver experiences that meet their needs. We're looking for someone, who gets excited to explore, understand and solve real consumer financial problems - that's what we're in the business of here at Credit Karma.

What You'll Do

  • Help our Marketing and Product teams develop big bet initiatives that will drive growth for Home over the next 3-5 years.
  • Support development of product marketing strategy and Go to Market plans for Home by partnering closely with Growth Marketing and Product. (Go To Market plans currently include business goals, marketing goals, competitive overviews, target audience segment definition, audience insights, product overview, member journey, Reasons to Believe, messaging strategy, campaign brief, macro channel mix, channel rollout timeline and post-mortem learnings).
  • Partner closely with Growth Marketing, Product, Research, Brand and Creative teams to ensure the successful launch and marketing support of new products and ongoing marketing of them.

What's Great About the Role

  • Support Product Marketing for our vertical's most important launches.
  • Work on a tight team with a great culture.
  • Learn how to build a product that meets member needs and drive member adoption. Get exposure to multiple marketing disciplines, such as paid, engagement, creative, in-product and organic.
  • Work at a mission driven company and truly help people reach their financial goals, everything from getting out of debt to buying their first home.

What we are looking for

  • 5+ years of experience in Product Marketing at a consumer technology company or commensurate experience, such as Growth Marketing.
  • Experience in applying consumer insights to inform and optimize the product and marketing experience.
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally with all types of people - from Data Analytics to Creative teams.

What we would like to see

  • Excellent verbal, written, and interpersonal communication skills.
  • Thrives in a fast-paced environment with a bias towards action.
  • Both a quantitative and qualitative product marketer.
  • Analytical thinker with experience in data-driven marketing.
  • Ability to independently drive experimentation focused on growth, conversion and engagement.
  • A passion for creating transformative consumer experiences, and a track record of implementing such experiences via marketing, products and programs.
  • Excitement and savvy for applying new technologies for next-generation consumer facing product experiences in the fintech space.
  • High energy and positive attitude with a "can do," solution-oriented mindset.

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. 

Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

COVID-19 update (US Jobs Only):

Credit Karma believes that vaccines are one of the most powerful tools to fight COVID-19 and save lives. We also believe that in order to work toward our mission of helping people make financial progress, people first and foremost need their health. All employees are required to be fully vaccinated against COVID-19 prior to their start date unless otherwise approved for an exception as may be required by law.

Privacy Policies:

Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Manager II position?
    The suggested salary for this position is $168,100-$205,450*
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Credit Karma
Credit Karma is an American multinational personal finance company founded in 2007, which has been a brand of Intuit since December 2020.
Credit, Finance
251-1K employees

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