Product Marketing Manager

Job Description

The role of the Product Marketing Manager is vital as he/she needs to ensure that the products are properly launched with a view to generate a successful offering. 

Essentially, the Product Marketing Manager ought to:

• Demonstrate a deep appreciation of markets and buyers in order to devise and lead a product’s go-to-market strategy.

• Must have an expert understanding of the product’s buying audiences and their needs and often acts as the “voice of the customer” internally (based on clients’ interviews, audience research, persona development, etc.) providing audience insights to the product team and making sure products and features are marketed. 

• Must act as a conduit between marketing, sales and customer success functions, who transfers knowledge about markets, buyers and product across to make sure the company deeply understands the full scope of the audience’s challenges and how the product fits into their lives/workflows.

• Product launch planning and execution for all marketing related matters.

🎯 What will you do ? 

• Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy

• Determine the products’ key benefits for its target in order to create positioning and messaging framework that resonate strongly with its audience

• Write and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook

• Influence product development through well-defined market requirements 

• Enrich the overall user experience through various initiatives (demo videos, support centre, onboarding materials, etc.)

• Develop a competitive comparison guide for use in positioning against similar offerings from other organizations

• Develop partner marketing strategy and customer marketing strategy based on business objectives 

🔎  Profile requirements

• At least five years of related product marketing experience

• Related market / industry experience preferable

• Capable of interacting closely with product, marketing and sales teams

• Good knowledge of the marketing mix

• Drive and leadership

• Analytics and Business acumen

• Native or fluent English 

🏆  What we offer

• Attractive package, based on your experience and expectations
• Meal vouchers powered by Swile
• Health Insurance plan powered by Alan
• Gymlib Subscription 
• A connected canteen Foodles
• A remote-friendly work environment : up to 3 days/ week remote and 2-3 days in our offices (based in the heart of Paris, right next to Parc Monceau - Courcelles)
• Regular offsite and internal events
  
  

✅ Recruitment process :

• 📞 A phone call with Jessica Koffi, our Talent Acquisition
• 📞 An interview with Clement Lafargue, Product Marketing Manager
• 📞 Final interview with David Remaud, Chief Marketing Officer :
• Meet the team

🚀 Who are we? 

iBanFirst is an international financial services provider offering alternative payment solutions to traditional banking.

Founded in 2013, iBanFirst is a fintech that developed a banking platform to enable international SMEs to carry out fast, secure and fairly priced multi-currency transactions.

Thanks to iBanFirst, finance teams can send and receive payments in more than 30 currencies and benefit from personalized support to cover their foreign exchange exposure.

Since 2016, iBanFirst has raised 46 million euros and in May 2021, the Californian fund Marlin Equity Partners invested €200M to further accelerate the growth and development of iBanFirst.

Joining iBanFirst is a unique opportunity to develop your skills and evolve quickly in an international company that is at the cutting edge of innovation.

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