Product Marketing Manager

About HqO

As the leader in workplace experience technology, HqO is revolutionizing how people connect with each other and the places they work — right from the palm of their hands. Composed of an award-winning app, analytics suite, hybrid work tools, and a flex space management system, the HqO Workplace Experience Platform empowers top employers and commercial property teams to create personalized experiences that engage and delight the people at their properties and inform data-driven decision making. Active in over 200 million square feet and across 25 countries, 57% of the Fortune 100 rely on HqO to build meaningful relationships with the people in the workplace every day.

We’re backed by some of the world’s most prominent VC and real estate companies, and growing rapidly across the world. We’re driven by our core values of Let’s Go (Learning, Excellence, Truth, Service, Goodness, Ownership) which define our culture and push us to do our best work every day. If you want to join a stable, fast-growing, and highly collaborative and supportive team that is at the forefront of workplace transformation, we’re the company for you.

Build a brand and fuel HqO’s growth through compelling, data-driven marketing campaigns 

The Product Marketing Manager is responsible for spearheading post-product development marketing efforts. You will be the “voice of the customer” with a deep understanding of their business challenges, needs, and drivers.In this position, you will address questions around the product, the target customers, how to reach those customers, and how to package and price the product. This role requires cross-functional collaboration with colleagues in sales, product, marketing, and operations to define, reach, and influence target buyer personas.

Responsibilities:

• Be the go-to expert for your product areas and go-to-market initiatives, maintaining a deep understanding of the market landscape, trends, competitor capabilities, customer use cases, and buyer needs.

• Define differentiation, positioning, and a concise value proposition that is clearly understood both internally and externally.

• Plan and manage cross-functional product launches that fully enable internal teams and showcase innovation to customers, prospects, and analysts.

• Work with sales leadership and sales enablement function to enable sales teams with the training to be successful, and the tools they need to drive action (pitch decks, customer stories, battle cards, etc.).

• Collaborate and drive alignment across sales, product management, customer success and marketing teams to define appropriate product marketing mix, strategy, and go-to-market activities.

• Use your creativity and writing expertise to help develop compelling campaign themes, messaging and content (e.g. sales presentations, eBooks, videos, blogs) hitting all stages of the marketing and sales funnel.

• Conduct market and win-loss analysis to develop and maintain an ongoing understanding of the changing competitive landscape and identify top product differentiators.Conduct customer and prospect research to understand buyer and user challenges and opportunities.

• Measure and internally socialize how your activities support revenue growth and customer happiness.

Qualifications:

• 7-10+ years of Product Marketing experience, ideally in B2B SaaS software

• Experience with commercial real estate, PropTech, or enterprise software a plus

• Outstanding communication, presentation, writing, and cross-functional leadership skills

• Excellent organizational and time management skills

• Experience supporting pursuits and conducting RFPs 

• Sharp analytical and problem-solving skills

• Creative thinker with a vision

• Ability to thrive, adapt, and be responsive in a rapidly growing company 

• Degree in Marketing, Communications or similar relevant field