Product Marketing Manager

About Hightouch

Hightouch’s mission is to empower everyone to take action on their data.  We’ve pioneered the Composable Customer Data Platform (CDP), which helps companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Traditionally, acting on data has required engineering time and bandwidth, and left most business users stuck with charts and reports that are unable to take automated action on their data. With Hightouch, every business user, without writing any code, can activate data to streamline critical processes, improve marketing performance, and scale operations.

Our team operates with a focus on making a meaningful impact for our customers. We believe in approaching challenges with a first principles thinking mindset, moving quickly and embracing our value of efficient execution, and treating each other with compassion and kindness. We look for team members that are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals. 

Hundreds of companies use Hightouch, including Spotify, Ramp, Retool, NBA, Plaid, and Betterment. We’re based in San Francisco, are remote-friendly, and backed by leading investors such as Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital. 

About The Role

Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech, Data, and AI spaces. In this role, you'll be responsible for driving our go-to-market strategy, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our offerings.

As a Product Marketing Manager, you'll collaborate closely with our Marketing, Growth, Partnerships, Product, Data, and Engineering teams to help us define a GTM strategy that helps achieve our ambitious growth goals. We believe that product marketing should play an integral role in product development as well by conducting user research and identifying market gaps that our products can fill. If you're passionate about creating new solutions and making a real impact, we want to hear from you.

What You’ll Do

• Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc).
• Conduct user research to identify gaps in the market for our product to fill.
• Create, maintain, and improve website messaging, customer case studies, and sales enablement materials.
• Help internal teams and product evangelists craft messaging and sequences that align with customer value.
• Externally evangelize Hightouch at field events, customer engagements, and webinars.

What We're Looking For

• GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution.
• Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences.
• Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape.
• Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies.
• Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans.
• Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences.
• Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging.
• Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise.

Bonus If You Have

• +3 years of experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market.
• Knowledge of the MarTech and Data Ecosystem: Familiarity with the landscape that general Hightouch is in.
• Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.

We are looking for talented, intellectually curious, and motivated individuals who are interested in tackling the problems above. We focus on impact and potential for growth more than years of experience. The salary range for this position is $165,000-$210,000 USD per year which is location independent in accordance with our remote-first policy.