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Help Scout

Product Marketing Manager

Full-timeProduct Marketing Manager$104,000-$116,000 United States
Health insurance
Paid time off
Flexible work schedule
Home office stipend
Remote work options
Parental leave
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Well, hello! We’re Help Scout. 

We make support software that empowers more than 12,000 small and midsize businesses to support their customers in the most human, helpful way. We're a remote company with 150+ employees in over 80 cities around the world, and we've been remote-first from day one. We believe that when teams represent different backgrounds, perspectives, and experiences, magic happens. The result is better products and a culture that enables everyone to bring their authentic selves to work.

We’re expanding our product marketing team to help us earn the next 10,000 customers through close collaboration with our product, sales, support, leadership, and (of course) marketing teams.

As a Product Marketing Manager on our team, you will support many types of product marketing initiatives, such as:

  • Product launches. Update our customers on new features through our blog and product updates pages. Work with the product team to bring new products to market.
  • Industry intel. Conduct competitive research to keep our internal teams up to date on how we fit into the market of options. Track industry trends to ensure we are speaking to what’s top of mind for our buyers. 
  • Buyer research. Research our ideal customers to understand their challenges, needs, and pressures, so we can speak directly to their priorities. 
  • Product messaging and positioning. Create messaging frameworks that differentiate Help Scout from competitors, communicate the value of our products, and address top concerns of specific buyers. 
  • Content creation. Deeply understand our platform and core buyers so you can write effective blog posts, emails, sales enablement content, case studies, and landing pages.

  • Salary: We have an internal transparent salary matrix for each team. For this role, we are paying $104,000-116,000 USD. Read more about how we approach compensation here!

About You

  • You have experience creating impactful content, conducting actionable research, and project managing cross-functional initiatives. 
  • You understand the importance of getting the messaging right for each audience, and can create messaging frameworks to speak to a buyer’s needs. 
  • You are a self-starter with a can-do attitude. You have a track record of getting things done—managing multiple projects and timelines simultaneously.
  • You have a high bar of excellence and leave no stone unturned when it comes to the details. You are the person others come to to have their work checked.
  • You are an outstanding writer, with a knack for summing up a customer benefit. You can connect what something does with why the reader should care in a clear, articulate way.

Who you'll work with

#LI-Remote

Benefits
Competitive salary - Our salary formula is public to all employees (but doesn't divulge your specific salary) and we update it at least once per year. Your salary is the same no matter where you live. Our goal is to pay at or above the market rate of a US-based tech hub like Boston or Seattle.

Health and dental insurance - We cover you and your family's health/dental insurance 100%. If you are based in the US, we'll cover you on our Aetna policy. If you're based outside the US, we'll reimburse your out-of-pocket health and dental insurance costs.

Long-term/short-term disability insurance & life insurance - we cover 100% of the premiums for LT/ST disability insurance and base life insurance. You also have the option to purchase supplementary life insurance through our provider (currently US only).

Flexible vacation - Take time off when you need it! We recommend 3-4 weeks in addition to public holidays, but there are no firm rules. We trust you.

Sabbatical - After you've been at Help Scout for 4 years, you get a month of paid vacation (in addition to regular vacation) and $2,500 to spend towards travel, learning, projects or anything else during your time off. Read about what our CEO did.

Paid parental leave, including adoption - 12 weeks of paid leave for all new parents.

401k with 1% match- via Betterment for Business (currently US only)

Personal Development stipend - Up to $1,800 per year to improve your craft

Bonuses - everyone is eligible to receive a quarterly bonus up to 8% based on shared company revenue goals.

Set you up for success — we’ll get every new teammate a Mac laptop or equivalent of their choice, and provide a $1500 stipend so you can feel ready to work from home. We also cover up to $350 USD per month if you'd like to rent a co-working desk somewhere.

Complete transparency - Everyone has full access to business metrics and financial information about the company.

About Us
Help Scout is made by roughly 120 people in 80+ cities around the world, all with a passion for helping others. We come from diverse backgrounds and are united by an enthusiasm for great products and delightful customer experiences. Help Scout launched in 2011 and today we have more than 12,000 paying customers in 140+ countries.

Why Help Scout?
We're remote. It doesn’t matter if you’ve worked remotely before — we’ve been doing it for nearly a decade and are helping to write the playbook — we’re happy to show you the ropes. Most folks that get a taste of working in a "remote first" company have a hard time going back to the old way of doing things.

We’re passionate about diversity and inclusion. The data is abundantly clear about diverse teams being more successful, and we're dedicated to setting the team up for success. Today our leadership team is 62% women, and that's just the start. Here's our DEI Dashboard where you can see all of our team demographic data and read about our commitment to this work.

We're committed to SMBs for the long term. Help Scout is focused entirely on serving small and midsize businesses, typically up to 500 employees, because those companies view customer service differently. It's not a cost to be optimized, it's their most effective marketing tool and a key differentiator from the competition. We built Help Scout for companies that truly value being customer-centric (like us) and want a product that shares their values.

We're leaving the world better than we found it. Did you know Help Scout is a certified B Corporation, with a mission to give away at least 1% of our product through Help Scout for Good?Our company exists not just to help ourselves, but to invest in our team, our customers, our community, and our environment.

Our commitment to you
We are an equal opportunity employer and are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We have read the studies and understand that diverse teams build better products, bring more perspective to the table, contribute to a company’s financial success and help foster a more inclusive environment for all employees, but the bottom line is that it's the right thing to do.
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Manager position?
    The suggested salary for this position is $104,000-$116,000
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Help Scout
Help Scout is a global remote company which is a provider of help desk software and is headquartered in Boston, Massachusetts.
Website
Industry
Customer Service, Email
Founded
2011
Size
51-250 employees

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