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Square

Product Marketing Manager, Hardware

Health insurance
Paid time off
Flexible work schedule
Home office stipend
Remote work options
Employee discount programs
Parental leave
This job offer is closed.
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Since we first opened our doors in 2009, the world of commerce has evolved immensely – and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we’re a partner to sellers of all sizes – large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

The role of the Hardware Product Marketing Manager is to be the market hardware expert for Japan, partnering closely with both product marketing and product management. This includes understanding how sellers use our existing hardware in-market, tracking market conditions and competitors impacting product sales and usage, understanding customer segments and defining messaging, leading the go-to-market strategy for new products, assisting with beta programs, and identifying hardware growth opportunities and helping to feed those insights back to the central hardware team for incorporation into future product development and marketing investments. It is the Hardware Product Marketing Manager’s job to ensure that the right customers are getting the right message through the right channels, and that we are building and supporting the right products for our customers. 

As a Hardware Product Marketing Manager, you will work across our full existing hardware portfolio and future products launched in Japan, and will report to a Product Marketing Lead in the US. This role can be based anywhere in Japan and work from home, or our Tokyo office. This individual will work closely with a cross functional team of product management, hardware and software engineering, central marketing, creative, sales/account management, customer success, supply/demand and logistics, both in market and across the globe.You will communicate with partners in both English and Japanese.

You will:

  • Drive local hardware product marketing efforts by 

    • Driving go-to-market strategies - including targeting, segmentation, product positioning, value propositions, key messaging, pricing, marketing channels (paid, earned, and owned), distribution & packaging, budgets, and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers

    • Ensuring Japanese sellers’ pain points are well understood and represented, by gathering qualitative and quantitative seller insights, funneling those back to product marketing, and developing and prioritizing solutions to better meet the needs of the market

    • Researching relevant market trends/opportunities and competitive offerings and making recommendations for changes to our product offering or marketing

    • Analyzing product performance, key success metrics, and driving recommendations for growth, including price changes

    • Partnering closely with a broad range of cross-functional teams from Supply & Demand Planning to Creative and Marketing teams, to ensure our hardware is in stock and best showcased across channels such as Shop, web, social, paid marketing channels, etc. 

  • Drive local hardware product management efforts by

    • Developing an understanding of customer profiles and use cases for the current in-market hardware products

    • Gathering qualitative and quantitative product feedback, building product development recommendations, and partnering with the product team to incorporate into the roadmap

    • Providing feedback on products in development from the local market perspective

    • Partnering with the Japan beta managers to ensure products are tested by the right mix of local merchants before launch, and that the product team understands qualitative and quantitative merchant feedback

You have:

  • 5+ years of professional experience

  • Prior experience in consulting, strategy, product marketing, growth or lifecycle marketing, or similar go-to-market positions in the Japanese market

  • The ability to work with Japan-based customers in Japanese (writing and phone), and global Square colleagues in English (reading, writing and video meetings)

  • Strong quantitative analytical ability

  • Demonstrated capacity to communicate complex, large-scale concepts clearly and simply

  • Prior experience in payments, technology, B2B marketing, or hardware is a plus

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page

Perks

We want you to be well and thrive. Our global benefits package includes:

  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Square
Block, Inc., formerly Square, Inc.,
Website
Industry
FinTech, Hardware
Founded
2009
Size
1000+ employees

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