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Square

Product Marketing Manager, Hardware

Health insurance
Paid time off
Employee discount programs
This job offer is closed.
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Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

The Hardware Product Marketing team is responsible for the growth of Square’s global hardware portfolio, from driving go-to-market and launch planning to executing marketing and product strategies to drive awareness, conversion, and adoption of Square Hardware. As a Hardware Product Marketing Manager, you will work across our full existing hardware portfolio and future products, and will be responsible for identifying and executing on growth opportunities. You will define and execute hardware marketing strategy based on a comprehensive understanding of the customer, ensure that cross-functional partners share that understanding; optimize the conversion funnel for in-market products; and ensure that product and business decisions incorporate our customer insights. You will report to a Product Marketing Lead in the US, though the scope would not only support the US market but also support hardware growth opportunities in our international markets. In addition to the global Hardware Product Marketing team, you will work closely with a cross functional team of product management, marketing, creative, e-commerce, sales and account management, customer success, supply and demand planning, and logistics. You will be strategic, analytical, results-oriented, highly cross-functionally savvy, and an excellent written and verbal communicator. 

This is a full-time position based in the US only, but you will be part of a team that also works across multiple international teams and time zones. The majority of the team is based in the San Francisco Bay Area or New York, but that is not a requirement for the role.

You will:

  • Lead go-to-market strategy, cross-functional management, execution and post-launch analysis for new product and feature launches to improve adoption and growth

  • Develop a cross-channel promotional strategy and testing roadmap, manage execution of promotional campaigns, measure performance and optimize through testing.

  • Conduct qualitative and quantitative research to ensure sellers purchase journeys, product usage, satisfaction drivers and pain points are well understood and synthesize insights

  • Own sales enablement to provide sales and account managers with the right materials and hardware offers to sell

  • Develop data-driven marketing campaigns to improve funnel conversion and grow hardware sales, product awareness, and customer satisfaction

  • Define product positioning and messaging for product development and marketing campaigns

  • Evaluate strategic questions, present recommendations to drive decisions, and work cross-functionally to evangelize and ensure strategy decisions are implemented.

  • Keep a pulse on market trends and the competitive landscape to identify opportunities for greater differentiation

Qualifications

  • 5+ years of professional experience, including 2+ years working in management consulting, product marketing, marketing strategy, or growth marketing
  • Strong quantitative analytical ability and familiarity with marketing analytics
  • Comfort managing cross-functional meetings and projects 
  • Demonstrated capacity to communicate complex, large-scale concepts clearly and simply, both written and verbal
  • Prior experience in payments, technology, B2B marketing, or hardware is a plus

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $152,100 - USD $185,900
Zone B: USD $141,500 - USD $172,900
Zone C: USD $133,800 - USD $163,600
Zone D: USD $121,700 - USD $148,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match 
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits 
  • Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

 

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Manager, Hardware position?
    The suggested salary for this position is $152,100-$185,900
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Square
Block, Inc., formerly Square, Inc.,
Website
Industry
FinTech, Hardware
Founded
2009
Size
1000+ employees

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