The Hardware Product Marketing team is responsible for the growth of Square’s global hardware portfolio, from driving go-to-market and launch planning to executing marketing and product strategies to drive awareness, conversion, and adoption of Square Hardware. As a Hardware Product Marketing Manager, you will work across our full existing hardware portfolio and future products, and will be responsible for identifying and executing on growth opportunities. You will define and execute hardware marketing strategy based on a comprehensive understanding of the customer, ensure that cross-functional partners share that understanding; optimize the conversion funnel for in-market products; and ensure that product and business decisions incorporate our customer insights. You will report to a Product Marketing Lead in the US, though the scope would not only support the US market but also support hardware growth opportunities in our international markets. In addition to the global Hardware Product Marketing team, you will work closely with a cross functional team of product management, marketing, creative, e-commerce, sales and account management, customer success, supply and demand planning, and logistics. You will be strategic, analytical, results-oriented, highly cross-functionally savvy, and an excellent written and verbal communicator.
This is a full-time position based in the US only, but you will be part of a team that also works across multiple international teams and time zones. The majority of the team is based in the San Francisco Bay Area or New York, but that is not a requirement for the role.
Lead go-to-market strategy, cross-functional management, execution and post-launch analysis for new product and feature launches to improve adoption and growth
Develop a cross-channel promotional strategy and testing roadmap, manage execution of promotional campaigns, measure performance and optimize through testing.
Conduct qualitative and quantitative research to ensure sellers purchase journeys, product usage, satisfaction drivers and pain points are well understood and synthesize insights
Own sales enablement to provide sales and account managers with the right materials and hardware offers to sell
Develop data-driven marketing campaigns to improve funnel conversion and grow hardware sales, product awareness, and customer satisfaction
Define product positioning and messaging for product development and marketing campaigns
Evaluate strategic questions, present recommendations to drive decisions, and work cross-functionally to evangelize and ensure strategy decisions are implemented.
Keep a pulse on market trends and the competitive landscape to identify opportunities for greater differentiation
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $152,100 - USD $185,900
Zone B: USD $141,500 - USD $172,900
Zone C: USD $133,800 - USD $163,600
Zone D: USD $121,700 - USD $148,700
To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.
Full-time employee benefits include the following:
These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.
Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
Receive more Product jobs in your inbox