Product Marketing Manager, Hardware (Canada)

The role of the Hardware Product Marketing Manager is to be the market hardware expert for Canada, partnering closely with both product marketing and product management. This includes understanding how sellers use our existing hardware in-market, tracking market conditions and competitors impacting product sales and usage, understanding customer segments and defining messaging, leading the go-to-market strategy for new products, assisting with beta programs, and identifying hardware growth opportunities and helping to feed those insights back to the central hardware team for incorporation into future product development and marketing investments. It is the Hardware Product Marketing Manager’s job to ensure that the right customers are getting the right message through the right channels, and that we are building the right products for our sellers. 

As a Hardware Product Marketing Manager, you will work across our full existing hardware portfolio and future products launched in Canada, and will report to a Product Marketing Lead in the US. You will work closely with a cross functional team of product management, central marketing, creative, sales/account management, customer success, supply/demand, and logistics, both in market and across the globe. 

You will:

• Drive local hardware product marketing efforts by 

  • Driving go-to-market strategies for new hardware products and features - including targeting, segmentation, product positioning, value propositions, key messaging, pricing, marketing channels (paid, earned, and owned), distribution & packaging, budgets, and lifecycle campaigns across the customer journey to convert, grow, and retain our customers

  • Ensuring Canadian sellers’ pain points are well understood and represented, by gathering qualitative and quantitative seller insights, funneling those back to the product team and cross functional partners, and informing solutions to better meet the needs of the market

  • Keeping a pulse on market trends and the competitive landscape to identify opportunities for greater differentiation

  • Analyzing product performance, key success metrics, and driving recommendations for growth, including price changes

  • Partnering closely with a broad range of cross-functional teams from Supply & Demand Planning to Creative and Marketing teams, to ensure our hardware is in stock and best showcased across channels such as Shop, web, social, paid marketing channels, etc. 

• Drive local hardware product management efforts by

  • Developing an understanding of customer profiles and use cases for the current in-market hardware products

  • Gathering qualitative and quantitative product feedback, building product development recommendations, and partnering with the product team to incorporate into the roadmap

  • Providing feedback on products in development from the local market perspective

  • Partnering with the Canada beta managers to ensure products are tested by the right mix of local merchants before launch, and that the product team understands qualitative and quantitative merchant feedback

You have:

• 5+ years of professional experience

• Prior experience in consulting, strategy, product marketing, growth or lifecycle marketing, or similar go-to-market positions in the Canadian market

• Strong quantitative analytical ability

• Demonstrated capacity to communicate complex, large-scale concepts clearly and simply

• Prior experience in payments, technology, B2B marketing, or hardware is a plus

Location: This role can be based anywhere remotely in Canada or from our Toronto office.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.