Product Marketing Manager

About Forma 

Forma (formerly Twic) is a life benefits platform that helps modern companies design and scale flexible, global benefits programs with options that fit employee’s lives, from health and wellbeing to lifestyle programs and beyond. With flexible benefits that are delightful, distinct, and designed to support people’s wellbeing, Forma has helped companies like Stripe, Zoom, Allbirds, and Twitch design and deliver flexible, inclusive benefits programs to their workforce in a modern way. 

We pride ourselves on creating a company where people love to work. Home to a growing team of bright minds–from engineers and executives to artists and technologists, our work is shaped by a myriad of passions and perspectives. Together, we’re building better benefits that work for everyone. 

As a remote-first company, our distributed team is located worldwide and growing fast! We’ve tripled in size over the past year. Our team is always looking for new perspectives to help us build the future of flexible benefits. Now is a great time to join Forma!

About the Role

You will work with talented product, sales, and marketing team members at Forma to explore product opportunities, define messaging and positioning, identify ideal customer profiles & ideal buyer personas, and support GTM strategies. This is one of the most unique and versatile roles at Forma that will have the ability to work across teams to bring the highest degree of impact to both Product and GTM teams. 

You Will

• Assist in creating and executing our product marketing playbook & strategy, including the messaging & positioning of our platform and applications, and defining the scope and timing for product launches.

• Work closely with Product to identify clear value propositions and articulate product features into GTM-ready positioning and messaging.

• Support Sales in creating and documenting ICP/IBP analysis, value creation, competitive intelligence, marketing trends, and opportunity research.

• Data-driven and highly analytical approach to measuring product sales, pricing, discounts, and business metrics to reflect performance and plan for continuous improvements

• Engage with customers, industry influencers, analysts, and media online to promote Forma storytelling and differentiation.

Preferred Skills

• Engage directly with the field sales teams on enabling business value conversations with customers, strategic deal structuring and analysis and approvals framework for deal exceptions

• Drive comprehensive market research using both primary/secondary data to support segmentation, packaging, pricing, positioning, business value decisions

• Develop overall product promotions and incentives strategy to drive growth and customer adoption

Qualifications

• 5+ years of experience in B2B product marketing, preferably in the enterprise SaaS space

• Exceptional writing, communication, and presentation skills with a data-driven mindset

• Experience translating complex technical concepts and solutions into digestible content for our target market

• Ability to drive communication processes and work effectively across global cross-functional teams

• Have a high degree of empathy and crave to deeply understand the customer

• Be intellectually curious, seeking to develop expertise and stay abreast of industry trends

• Be positive and able to manage in intense and very fluid business situations

• Ability to create customer-facing presentations, author detailed market research documents, and conduct pricing and packaging proposal reviews

• Ability to analyze and synthesize a large volume of data and deal with complex uncertain scenarios and incomplete information

• Ability to communicate at the executive level with compelling, clear, logical, and data-driven arguments

• Strong presentation and interpersonal skills, comfortable delivering presentations to large audiences on an international scale.

Benefits and Perks

• Remote-first working environment

• Medical, dental and vision insurance plans

• Employee wellness program

• Home Productivity program

• Team building program

• 401(k) savings plan

• Flexible PTO policy

• 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent

At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Duties and responsibilities may not all be covered in the description, or may change over time at the discretion of Forma. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Forma, we welcome diverse perspectives, and people who think rigorously / aren't afraid to challenge assumptions. Join us!