About Malt
Malt is the fastest-growing European marketplace connecting over 320 000 freelancers with more than 40 000 clients in search of talent to contribute to their projects. Our platform provides a simple and secure one-stop shop for all the administrative, legal, and payment processes involved in freelancing.
Founded in 2013 by serial entrepreneur Vincent Huguet and tech freelancer Hugo Lassiège, our European scale-up aims to revolutionize the world of work by creating a community in which everyone is free to choose the best people to work with.
We are a tech company with a human approach:
- Over 300 Malters sharing one culture
- Committed to equality and diversity (50% women/men parity of Malt Leaders)
- Offices in France, Spain, Germany, Belgium and the Netherlands
- 112 M € raised with ISAI, Serena, Eurazeo Growth & Goldman Sachs
- Twice recognised by LinkedIn as one of the best start-ups to work at
Join us and become part of the #NewWorkOrder !
About the role
Do you enjoy listening to what our users have to say to find compelling insights, and use your creative skills to translate these insights into impactful messages & content ? Are you passionate about understanding who your customers & users are: usage /buying patterns, value, needs? Join our team.
We are looking for a talented Product Marketing Manager with a strong focus on messaging. You would be reporting to Meg-Anne, our Senior Product Marketing Manager, within the Marketing team.
Product marketing is the process of bringing a product to market and overseeing its overall success.
Our mission is threefold:
1) Understand: we feed the product strategy with customers, freelancers and competitive insights
2) Shape: we articulate our products values & messaging in a way that resonates with the market, with amazing content
3) Roll-out: we drive successful product launches and generate product growth
As a result the team works across the entire product lifecycle, from informing product builds, to driving launch and commercialization, to growing product adoption post-launch.
As the Product Marketing Manager, focused on messaging, you will :
- Positioning: Create powerful product value propositions, based on customer insights, competitive data and market trends
- Messaging: Develop content that articulates the benefits of our products and increases product virality
- Be the voice of the product: brief and educate internal teams about new products (USPs, Positioning, Pricing)
- Sales enablement: Communicate the vision and value of Malt’s products to the sales team and develop sales tools that facilitate the selling process
- Go-to-Market Strategy: Drive the GTM strategy, including sales enablement and external communication/awareness programs, and lead the cross-functional execution of the launch plan to uniquely differentiate Malt on the market
- Reporting: Track progress against product marketing goals, making continuous recommendations for how we can improve impact
Preferred experience
- A Master’s degree in Business, Marketing, Design or similar or equivalent practical experience is required
- 3+ years of work experience in a Product Marketing role in a fast-paced, Saas or digital environment, ideally in a B2B companyStellar marketing skills and mastery of value proposition creation, messaging/positioning
- Great writing skills. You have proven ability to synthesize research findings into key insights that resonate with cross-functional audiences. You are able to craft content and clearly articulate differentiation
- You have constantly demonstrated a strong ability to work independently and autonomously: once you understand the scope of a project, you’re able to work independently, often coming up with ingenious ways to reach your goals
- You’ve proven your ability to work in cross-functional teams, communicate with colleagues in both business and technical roles
- Great communication skills. You’re a good communicator: must be a strong speaker, comfortable in front of large, senior groups, and a solid writer
- Your English is excellent, an additional language (DE, NL) is a plus
- Customer-centric mind; curiosity and motivation to solve our customers' problems
Our recruitment process
- Screening with a Talent Acquisition Manager, to better understand your background, aspirations and answer your questions (30-45 minutes)
- Interview with your future manager, Meg-Anne, our Senior Product Marketing Manager, to discuss your experience and the role in more detail (45-60 minutes)
- Home assignment to prepare and present in order to evaluate your hard skills (45 minutes)
- Final interview with Ségolène, our Chief Marketing Officer, to discuss Malt’s long term vision (30-45 minutes)
☎️ Proposal within 48h
Life at Malt
Our goal is to ensure your personal and professional development, which is why we provide several perks to make your life easier.
- Office and Life at Malt -
One week of onboarding - Learn about our culture and product before diving into your new role in your team
Paris office - La Malterie in the heart of Paris 02
Home office - Up to 2 days remote per week. We believe that exchange between people is important, but sometimes it is easier to concentrate at home
Events :
- Annual off sites - Les Arcs, Amsterdam, Séville, Agadir… What’s next ?
- All Hands : monthly meeting point to be updated on fresh internal news.
- Karaoke : Our team has been karaoke fanatics since day one
Kitchen - free coffee, snacks and fruit every day
- Malter’s benefits -
Lunch vouchers - With the Swile card, you can eat wherever you want for lunch (the team already has a list of its fave restaurants)
BSPCE - for every malter
Free books - For any subject directly or indirectly related to your work, we will order the book for you, without any approval process or headaches
Parenthood - special parenthood policy
RTT - Minimum 8 days off in addition to the legal 25 days
Transportation :
- Pass navigo - 50% reimbursement of transportation costs
- Bike -If you prefer to bike, Malt will reimburse you on your trip
Gym - A gym is available for Malters to keep fit