Product Marketing Manager

Onfleet is seeking a Product Marketing Manager to help bring our company’s vision to life. This role lives within the Marketing Department but will collaborate with many Onfleeter's in Product, Sales, Success, and Design. The soul of this role helps define and connect our customer persona with the key benefits of our product and features in order to drive demand and usage of the Onfleet platform. Product Marketing talks to and listens to the Onfleet customer. It integrates with Onfleet’s sales ecosystem with a focus on both inbound and outbound messaging. In this role, you will develop a critical strategic framework — one where we develop and expand our positioning, messaging, understanding of our customers, and other marketplace dynamics. This research, along with becoming an adept Onfleet user, will serve as the foundation for virtually all future PMM responsibilities, including creating consistent, highly effective content, such as website development, webinars, infographics, and more!

What You’ll Do:

• Specialization: You will become a product expert to understand how Onfleet’s features are utilized by our customers
• Research: Develop a knowledge of the marketplace, product, product strategy, and competition
• Messaging: Define positioning, messaging, competitive differentiation, and go-to-market strategy and ensure senior management aligns with these. You will partner with Onfleet’s product, design, and engineering teams to test internal and external features and messaging through controlled beta environments. Through your combined understanding of the customer and Onfleet’s benefits to them, you will partner in the early stages of new feature development.
• Product Story: Products are brought to market in the form of a story told to existing and new customers. What problem does the product solve? Who's facing this problem? How does it solve this problem? What does it do that competitors don't? You will help craft a narrative that appeals and makes sense to our target personas.
• Product-focused content: Partner with Marketing, Sales, Design, and outside consultants and agencies to create and A/B test various marketing copy, blog content, case studies, and landing pages on Onfleet’s website -- all dedicated to showcasing the product and engaging our community.
• Quarterly launch planning: Develop and manage product launches, usually on a quarterly cadence that details who's responsible at each point, including the launch event itself, be it virtual, in-person, and/or specific to a customer or industry segment. You will provide insights into how new product developments will impact our customers and translate these into clear marketing messages.
• Sales Enablement: As a new feature or release is being prepared for the marketplace, you will work with internal teams to develop a sales strategy around this new business opportunity. You will ensure readiness,.i.e. training and educating sales and success teams on the go-to-market, positioning, messaging, and differentiation of this release. Your leadership ensures the messaging created for this product is consistent and relevant throughout the process. 

What You’ll Bring:

• 4+ years of SaaS product marketing experience
• Strong understanding of all aspects of product marketing: GTM strategy & execution; persona & market insights; release support and product adoption; sales enablement; thought leadership Content development; and support for demand generation campaigns
• A passion for understanding customers and advocating to keep them at the forefront of all initiatives while simultaneously balancing customer needs with business priorities
• Able to leverage data analytics to monitor changes in engagement and adoption
• Curious and always learning
• Experimental mindset: Try, fail, learn, repeat
• Excellent communicator with the ability to work cross-functionally with stakeholders at all levels

Nice to Have:

• Product Marketing Certifications (Pragmatic Institute, Sirius Decisions, PMA, etc.) preferred
• Basic understanding of software development, e.g., APIs, webhooks
• Prior experience within a scale-up B2B SaaS environment