What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Product Marketing Manager, Emerging Businesses position?

The suggested salary for this position is $106,000-$163,000

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Product Marketing Manager job at Lyra

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role

As a Product Marketing Manager at Lyra Health, you will be an integral part of the Emerging Businesses Product Marketing team, with a specific focus on launching new products and managing programs that support our work to enter new categories, reach new audiences or create new revenue opportunities.

Reporting to the Sr. Director of Product Marketing, you will be responsible for owning and executing programs in support of your assigned business area and products. From gathering and implementing customer feedback to influence product improvements and marketing strategies, to overseeing product launches and post-launch optimization, you will play a vital role in ensuring the success of our 0-to-1 investments. Collaborating with various teams, you will create essential sales and marketing materials and provide support to our sales and customer success teams.

Responsibilities:

Market Analysis: Conduct in-depth market research to identify industry trends, competitor offerings, and customer preferences. Utilize data-driven insights to make informed decisions and shape the product roadmap.
Product Positioning and Messaging: Develop compelling and differentiated product positioning and messaging that resonates with target audiences. Craft clear value propositions that highlight the unique selling points of our products.
Go-to-Market Strategy: Collaborate with cross-functional teams, including product management, clinical, customer success, sales, and marketing, to create comprehensive go-to-market plans for product launches and updates. Ensure seamless execution of these plans and track metrics for continuous improvement.
Content Creation: Produce high-quality marketing content, such as product collateral, sales presentations, and marketing materials, to support product promotion and sales efforts.
Sales Enablement: Equip sales teams with the necessary tools and training to effectively communicate product features and benefits to customers. Develop sales enablement materials, including training sessions and product guides.
Demand Generation: Work closely with the marketing team to develop and execute demand generation campaigns that drive awareness, generate leads, and increase conversions for our products.
Customer Insights: Gather feedback from customers, analyze customer behavior, and identify opportunities for product improvements to influence product roadmap. Utilize customer insights to inform product development and marketing strategies.
Product Launches and Promotions: Plan and execute impactful product launches and promotional activities to ensure maximum visibility and market penetration.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
Proven experience of at least 5+ years in product marketing for healthcare or technology products or services, with a successful track record of developing insights-driven strategy and driving product adoption and utilization.
Strong understanding of market research techniques, data analysis, and marketing best practices.
Excellent written and verbal communication skills, with the ability to craft compelling messaging and communicate complex concepts effectively.
Demonstrated ability to collaborate and influence cross-functional teams to achieve common goals.
A strategic thinker with a creative approach to problem-solving and strong attention to detail.
Experience in developing and executing go-to-market strategies for new products.
Experience working closely with product management.
Knowledge of the health tech industry and a keen awareness of emerging trends in the market is a plus.
Strong leadership skills and the ability to lead and motivate a team.
Flexibility and ability to thrive in a fast-paced, dynamic work environment.

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, your data will be processed as per Lyra Health Workforce Privacy Notice. Through this application, we will collect personal information from you including your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA). Providing this information is optional and completely voluntary. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. For more information about how we use and retain your information, please see our Workforce Privacy Notice.

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Product Marketing Manager, Emerging Businesses

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