Product Marketing Manager - Doctolib Hospital (x/f/m)

As Product Marketing Manager for Doctolib Hospital, you will be responsible for the success of our products for hospitals (both prospects and customers) in Germany. Your objective will be to drive adoption, usage and satisfaction of our products.

Directly reporting to the Global Hospital Product Lead, you will work closely with Product, Sales, Onboarding, Customer Support and other Marketing teams. In this you will have a direct impact on improving the experience of healthcare professionals, hospital staff and patients on a daily basis.

Your mission

As Product Marketing Manager for Doctolib Hospital in Germany you will be in charge of:

• Defining the product positioning (product bricks, structure, value proposition and pricing)

• Designing communication guidelines towards our users

• Monitoring the sales and satisfaction performance of your product

• Defining improvement levers and monitoring their implementation/ impact

• Leading the 360 degree monthly review meetings with Doctolib’s top management

• Crafting impactful engagement campaigns on product updates and usage

You will also drive the success of your product by collaborating with other teams on:

• Analyzing customer feedbacks, market trends and competitive dynamics

• Driving the product roadmap priorities

• Leveraging all marketing channels to promote our products on the market

• Ensuring a smooth customer journey from onboarding to daily usage

Your skills

• You have 4-6 years of experience

• Either in a B2B Marketing, Product or Strategy role

• Or in a Hospital facing position

• You have proven German healthcare knowledge or a strong willingness to work in the industry

• You like the stretch between shaping a strategy and getting into the detail of implementation and operations

• You are customer-centric and understand the value of field research (e.g. user workshops, shadowing)

• You are structured, data-driven and have excellent analytical and research (primary and secondary) skills

• You understand performance factors of B2B communication and are willing to plan and write customer campaigns

• You have experience in managing multiple stakeholders and have successfully delivered on multidisciplinary projects

• You are able to manage and prioritize multiple strategic projects and thrive in a fast-paced environment

• You recognize yourself in our SCALES values (Service, Care, Act, Learn, Enjoy, Structure)

• You have an entrepreneurial mindset with the ambition to transform the healthcare sector

You are native speaker in German and fluent in English. French and Italian are a plus.

The interview process

• Get to know interview with your Talent Partner

• Interview with your Manager

• Case Study

• Final Interview

• References

What we offer

• Perks and benefits include a public transport ticket, corporate iPhone, subsidised Urban Sports Club membership, lunch vouchers and more.

• Company pension scheme

• 28 days of leave + 1 additional day for each year of service (up to. 30 days)

• A detailed and structured onboarding as part of our Doctolib Academy

• A dedicated People Onboarding Camp and People Development Upskilling Program

• Comprehensive learning opportunities such as our Doctolib e-learning programme, Learning Days and other training (e.g. soft skill training, product training and more.)

• Team-events and an annual company-offsite

• We have been nominated best place to work in Germany

About Doctolib

Founded in 2013, Doctolib is one of Europe’s fastest growing healthcare technology companies. Everyday we strive to fulfill three entrepreneurial missions:

1. Improve the daily life of healthcare personnel
2. Improve patient access to healthcare and patient health
3. Build a team of entrepreneurs with humanist values

We are dedicated to creating useful solutions for healthcare personnel and patients, regardless of age, condition or location. We strongly believe in prioritizing data privacy as we continue to build services with a positive social impact for the long run.

At Doctolib, we don’t just accept diversity, we respect and celebrate it! We’re proudly committed to equal employment opportunities regardless of your gender, religion, age, sexual orientation, ethnicity, disability or place of origin. We take care of each other and are grateful for each Doctoliber’s contribution to our mission!