What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Product Marketing Manager position?

The suggested salary for this position is $151,550-$185,900*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Product Marketing Manager job at Dixa

Dixa is a customer service platform that creates value for brands and customers in a conversational, friendly, and engaging way. We call it Customer Friendship™️ 💜. Established in Copenhagen, Denmark in 2015, Dixa was founded on the principle that there must be a better way to do customer service, one that allowed the creation of value-driven experiences for customers as well as empowered agents to do more than solving tickets for the business. In February of 2021, the company acquired the Australian knowledge platform startup, Elevio, to empower agents as well as customers with AI-optimized knowledge base and contextual experiences. In March 2022 we acquired analytics leader Miuros, and automation pioneer Solvemate to further boost our product offering in this space.

Dixa has expanded globally within the first years since launch and now has 200+ employees in offices across Copenhagen, London, Chicago, Berlin, Paris, Lyon, Tallinn, and Melbourne. The company has raised more than $155 million in funding to date with backing from Notion Capital, Project A Ventures, SEED Capital and in mid 2021 completed a Series C funding led by US-based General Atlantic.

About the role

The product marketing manager is instrumental in steering our product messaging and communications across our entire product portfolio. Working closely with the entire marketing department, product, customer and sales to shape our product definition, positioning and messaging, developing materials and campaign initiatives to both win new business and service existing customers. The product marketing manager will need to have a mixture of creative thinking, technical expertise and product marketing experience.

The Challenge

Have a deep understanding of the customer experience (CX) trends and Dixa’s position in the market by gathering, and analyzing competitive and market intelligence for accurate and confident strategic decision-making in market opportunity, penetration and development.
Work alongside product, sales and marketing to refine our key personas (champions and deal influencers) and ideal customer (account) profile into a robust market segmentation, using this information to inform product positioning, packaging and pricing.
Have a strong understanding of Dixa’s products/features and be able to translate features into customer value messaging for different use cases, industries, and personas.
Work closely with members of the marketing team to ensure we have clear, compelling messaging to drive from awareness to consideration including the messaging on our website, creation of effective marketing materials, such as presentations, how-to videos, use-cases, guides, and business cases to engage and educate our prospects and customers.
Understand the sales cycle influencers and dynamics to create materials that will help improve the conversion rate from opportunities to closed, won deals.
Work with sales on enablement such as sales presentations and content to drive from consideration (pipeline) to closed deals.
Develop go-to-market strategies and manage the communication of new features, product updates and roadmaps.
Drive planning and executing product launches.
Work with the customer success team to drive upsell and cross selling opportunities.
Manage product integration or technology partners communication materials such as website, data sheets and sales enablement materials.
Understand and analyze customer pain points and define use cases and solutions across key verticals

Who you are

Experienced product marketeer.
You are a cultural fit - (see https://www.dixa.com/careers/).
You are excited about the customer service industry.
Be a storyteller of our company – market our product to the outside world and explain why customers should be excited about our new releases.
Make the complex simple – Convert technical language into a clear and simple message and help our internal teams understanding what Dixa is about.
You dig deep into the product and the benefits for customers.
You are experienced in working with cross-functional teams to gather technical details and develop content.
You bring marketing, copy/technical writing skills for a software product.
You serve as a spokesperson for the company in trade shows, events and other forums.
You are customer obsessed and anticipate what they want to know and how to best deliver the message to them

Please note!

The qualifications and experiences above act as a loose guide to what we’re looking for. We’d still love to hear from you if you have more or less experience, so long as the core skills can be demonstrated.

An equitable future.

Since the very beginning, we’ve been committed to building an inclusive culture. We are proud that people from all over the world have combined forces to give Dixa a universal perspective.

However, there are areas where we simply need to do better, and we appreciate that there are perspectives and experiences which many of us do not fully understand – yet.

We want our Dixaterians to bring their true selves to work, irrespective of nationality, race, ethnicity, religion, sexual orientation, gender identity, physical ability, age, or economic background. We’re committed to learning, growing, and educating ourselves on experiences outside of our own, because we believe everyone deserves an equitable future.

Dixa; the 30-second version!

Dixa is a Customer Friendship Platform. We’re hoping to replace traditional customer service tactics because we think that customer relationships should be personalised, engaging, conversational and feedback-driven. We want to help brands connect with their customers - much like the connection between friends.

We started out as four friends around a kitchen table, on a mission to radically change the customer service space, while building a people-first and values-driven culture from the get-go.

Now, we’re in scale-up territory, backed by incredible VCs (raising Series C in July 2021), and 250+ exceptional Dixaterians working with us in 4 offices (and remotely)🚀

This incredible momentum is fuelling our mission to once and for all eliminate bad customer service and create a world in which all people are welcomed by their favorite brands with the warm familiarity of a friend.💜

What’s in it for you?

Of course, there are the standard things, like competitive salary and a decent pension plan, that includes life and health insurance. But, there’s also so much more, such as flexible working, autonomy, continuous learning, meaningful work, future planning (family health and retirement) and other bits & bobs (i.e. socials and food). You can find out more on our careers page!

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Product Marketing Manager

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