Product Marketing Manager, Digital Media – Emerging Channels

The Product Marketing Manager, Emerging Digital Media Channels will play a critical role within the Epsilon Digital Media Solutions (DMS) organization, focused on supporting our new product innovations in channels such as Over-the-Top (OTT), Connected TV (CTV), Online Video (OLV), Digital Audio and Digital Out-of-Home (DOOH). This person will maintain a pulse on the ever-evolving market landscape and competitive set, defining key buyer personas, how they buy and their buying criteria; and will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, sales enablement and thought leadership content. This person should have foundational understanding of the digital advertising ecosystem, a marketing mindset and the ability to distill complex ideas into tangible, easily understood concepts that resonate with target customers.

Focused on the U.S. market, this role supports strategic high-growth emerging products, requiring regular engagement with key interlocks across Marketing disciplines, Product, Sales, and the Senior Leadership Team, both within Epsilon as well as Publicis Groupe and its portfolio of agencies, to ensure messaging and GTM strategy clearly aligns to core business objectives while telling a cohesive, differentiated and client-centric narrative.

Key Responsibilities

• Develop deep expertise on what’s now and what’s next across the market landscape as digital media buyers continue transitioning budgets from traditional linear to digital channels, and how our offerings align to these trends.
• Define key buyer personas and market segments, accounting for how they buy and the customer lifecycle.
• Be the marketing expert on our Emerging Digital Media Channels products, how they complement our other offerings and how to competitively position them to win.
• Leverage your product and broader market knowledge to collaborate with Product and Sales counterparts to define/refine product & market fit.
• Manage development and execution of GTM strategy and plans, including product launches as well as full customer lifecycle management, through cross-functional teams inclusive of Epsilon + Publicis Groupe and its relevant agencies.
• Drive thought leadership, POVs and market activation plans.
• Uncover proof points and success stories that strengthen our go-to-market narrative working collaboratively with Sales, Customer Marketing, Vertical Marketing, and Product Management.
• Develop product positioning, value prop and key benefits that differentiate our products in the market, and equip our Sales team with a benefits-driven narrative for how our products solve client challenges.
• Develop compelling sales enablement materials and nurture ongoing sales knowledge transfer across the full demand funnel and customer lifecycle, including pitch materials, case studies, white papers, one-sheets, blog posts, web content, videos and more.
• Facilitate integrated marketing planning process in close collaboration with product, sales and business leadership as well as other marketing disciplines including Vertical Marketing, Web, Demand Gen, Content, PR, Marketing Operations and Creative Services. 
• Collaboratively establish and iterate on strategic marketing imperatives, programs and tactical execution roadmap of key workstreams and deliverables that all ladder up to defined top-line and bottom-line business outcomes.
• Embrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity and prioritization. 
• Nurture accountability by establishing meaningful, realistic goals and KPIs.

Job Requirements

• 5+ years of experience in marketing, digital media buying/planning, sales, product, digital publishing, programmatic advertising or related field or function
• 2+ years focused experience in Portfolio, Product, Solutions and/or Vertical Industry Marketing, preferably in the digital media, ad tech, agency or programmatic advertising space
• Bachelor’s Degree from a 4-year college or university; MBA a plus
• Familiarity with best practice Portfolio / Product Marketing methodologies and frameworks such as Forrester SiriusDecisions, Pragmatic Institute, Product Marketing Alliance, and/or Gartner CEB; Certifications a plus
• Ability to grasp and translate technical capabilities into clear benefits
• Experience navigating the creative process from concept through production and delivery.Knowledge and experience with emerging ad formats, including high impact placements and channels, or dynamic creative optimization (DCO) a plus 
• Demonstrated success in creating compelling messaging, positioning, market/competitive analysis, managing product launches and end-to-end execution within a large matrixed organization
• Excellent verbal and written communication skills; ability to work with and present to all levels and functions of an organization
• Experience working in a fast-paced, highly cross-functional, matrixed global organization
• Passion for market research who enjoys spotting emerging trends, headwinds and tailwinds, and isn’t afraid to engage with industry influencers
• Proven ability to collaborate and project manage cross-functionally across marketing, sales and product teams, including with remote contributors and stakeholders
• Creative, resourceful, self-starter who is results oriented and a collaborative team player
• Exceptional writing and communication skills
• Highly organized with good follow through capabilities
• Able to manage time and juggle multiple priorities to execute high-quality deliverables

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.

Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave™. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID® is the industry’s most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.

Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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