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Product Marketing Manager, Demos

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At Asana, we’re on a mission to help humanity thrive by enabling the world's teams to work together effortlessly. As companies evolve how teams collaborate and work together, Asana is uniquely positioned to help them drive cross-functional coordination that delivers results. Our team is growing rapidly, and looking to accelerate our ability to innovate on and demonstrate work management.

We are looking for an experienced technical product marketer to help own product demonstrations for our revenue teams. In this role you will be a leader in crafting innovative visual demo stories, enabling sales to provide experiences that showcase Asana and work management, creating demonstration content and building a technical environment that powers great demos. In this high-impact role, you’ll work with the team to set the gold-standard to what great demos look like.

Asana’s Product Marketing team is a tight-knit, collaborative group from many different backgrounds who love to show the art of the possible by combining customer and competitive insights, product knowledge, and best-in-class storytelling. PMM helps shape the product roadmap, enables customer-facing teams, supports marketing events around the world, and drives big product launches. We love to help each other grow and can’t wait for you to join us!

What you’ll achieve

  • Work closely with key partners to define demo strategy for Asana
  • Partner with PMM, sales, SE’s, engineering and to execute on the strategy
  • Storyboard product demos for marketing moments and product launches
  • Craft demos that inspire customers to the art of the possible with work management
  • Develop compelling and easy to understand content and tools for revenue teams including videos, slides, enablement materials, and talk tracks
  • Develop, maintain and evolve Asana demo environments 
  • Work closely with sales enablement to train and guide Asana revenue teams
  • Present demos at key engagements and events including webinars, marketing events, analyst demonstrations and more
  • Work closely with senior execs and their staff to deliver world class demo experiences

About you

  • 6+ years of experience in product marketing, solutions engineering or other technical demo roles
  • Superior storytelling and demo skills
  • Ability to develop demo environments and set up processes to maintain
  • Exceptional ability to craft demo stories that showcase value to customers
  • Exceptional written and verbal communication skills
  • Excellent presentation skills
  • Proven ability to manage multiple projects in a fast paced environment
  • SaaS corporate messaging and sales enablement experience preferred
  • Love working in a collaborative and creative environment
  • Proven ability to influence cross-functional teams
  • Developer experience working with API’s and web development

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Asana
Asana is a web and mobile work management platform designed to help teams organize, track, and manage their work.
Collaboration, Enterprise Software
1K-5K employees

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