What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Product Marketing Manager position?

The suggested salary for this position is $150,500-$185,900*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Product Marketing Manager job at Dave

Dave (Nasdaq: DAVE) is on a mission to build products that level the financial playing field. Our banking app helps millions of members bank, budget, find work, build credit, and access up to $500 advances without paying a fee. With a growing suite of tools and services, we provide a superior banking experience for anyone living paycheck to paycheck. We’re looking for high performers to be part of our journey to bring access to financial opportunity for everyone.

As a Product Marketing Manager for Loyalty and Retention at Dave, you will report to the Head of Product Marketing and Brand, and partner closely with product and marketing to collaborate and execute on the roadmap and campaigns that will increase engagement, retention, and ultimately drive loyalty with Dave’s product portfolio. You will develop a loyalty marketing strategy from the ground up, defining the tactics and metrics for success. You will identify high potential segments, key features for these segments to adopt and bring to life a series of tests to understand the best campaigns and methods to drive loyalty with our members. You will leverage a strong understanding of our customers and their key journeys, as well as expertise with product, lifecycle, and promotional marketing comms to create engaging plans and marketing programs to achieve these goals.

The ideal candidate is highly analytical and well-versed in collaborating with cross-functional teams to define and develop multi-channel programs with proper implementation, execution, and measurement.

What You'll Do:

Develop and execute on the strategy and roadmap for loyalty marketing efforts (including promotions), and define the metrics used to measure success in engagement, long-term retention, and LTV, products per member.
Deeply understand customer segments and insights to drive desired behaviors per segment, mapping out customer journeys for key customer segments.
Be the expert on our customers by partnering with research to drive projects that uncover customer and market insights that influence the product and marketing roadmap.
Develop compelling positioning & messaging that resonates with customers
Partner with Growth Product on the prioritization and ideation for in-product experience, cadence, creative, and sequencing of messages across multiple channels (email, in-product notifications, etc), leveraging your expertise in lifecycle journeys and creative marketing to create and continuously test, measure, and improve our tactics.
Collaborate with Growth Product and CRM to lead the experimentation to successfully transition users across different stages in their lifecycle journey.
Develop a playbook for loyalty campaigns and promotions.
Develop seasonal strategy in tandem with other marketing stakeholders to drive user engagement.
Create presentations, visual documentation, and plans that effectively communicate strategies and influence internal stakeholders

What You'll Need:

4+ years of experience in Product Marketing, CRM, Loyalty, Segmentation Strategy; experience in Growth Product Management a plus.
Proven track record of taking end-to-end ownership and driving results; demonstrated ability to manage multiple projects - work prioritization, planning, and coordination across functional teams
Strong analytical and quantitative skills - ability to use data to develop and measure marketing programs
Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, and legal teams
Experience with data-driven customer segmentation (behavioral, demographic, etc.) & conducting growth experiments, A/B and multivariate tests, funnel analysis with a proven track record of success.
Experience creating compelling marketing content presentations and strong business writing skills
Excellent verbal and written communication skills

Don’t let imposter syndrome get in your way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.

Why you’ll love working here:

At Dave, our people are just as important as our product. Our culture is a reflection of our values that guide who we are, how we work, and what we aspire to be. Daves are member centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual first company, team members can live and work anywhere in the United States, with the exception of Hawaii.

A few of our benefits & perks:

• Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals

• Flexible hours and virtual first work culture with a home office stipend

• Premium Medical, Dental, and Vision Insurance plans

• Generous paid parental and caregiver leave

• 401(k) savings plan with matching contributions

• Financial advisor and financial wellness support

• Flexible PTO and generous company holidays, including Juneteenth and Winter Break

• All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

Dave, Inc. is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

#LI-REMOTE #BI-Remote

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Product Marketing Manager

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