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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
About the Team:
We work closely with our colleagues in Product, Engineering, Analytics and Design, and collaborate cross functionally with our peers in our key markets globally and customer facing teams, to develop innovative product initiatives that drive adoption and usage of Xero amongst our key audiences, Small Businesses, Accountants and Bookkeepers.
About the Role:
As the Product Marketing Manager for Customer Information Management (CIM), you will be helping to enable Xero’s growth ambitions through supporting two core business capabilities: ‘Small Business Profiles’ and ‘Business Contacts’. You will be accountable for positioning + marketing these capabilities to both internal (other Xero teams) and external facing (small business) customers.
What you'll do:
- Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points.
- Consolidate and communicate relevant insights which determine Xero’s opportunity in market. You should integrate these insights into your product marketing plans.
- Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams.
- You will lead Customer Value Propositions, including development, maintenance, and custodianship throughout Xero
- You will be the primary Product representative on Go-To-Market programs, to ensure we release product efficiently and effectively as well as manage our customers through change
- Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from regions. You will influence relevant Customer/GTM teams to leverage the opportunities you identify.
- Lead in-product lifecycle marketing strategy and execution, including in-product communications.
What you'll bring with you:
- Proven experience in the creation and development of product strategy, positioning and messaging
- Ability to think strategically, work independently and effectively in a fast paced environment
- Experience working with an information management strategy
- Experience with issues management will be advantageous
- Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
- Experience managing customers through change
- Proven ability to build productive relationships with both technical, design, and marketing teams
- 5+ years in a product marketing or marketing role (preferably within a SaaS organisation)
- Loads of initiative and able to lead virtual teams and work autonomously
You will be part of the Global Product team so you will work with all our key regions, including Canada, US, UK, Australia, New Zealand and Asia. You will have the ability to travel if required
Why Xero?
At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.
Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.
Xero strongly encourages employees and contractors to be vaccinated against COVID-19 in order to work from a Xero office, or engage in any face-to-face Xero business. Xero will work with anyone who is not vaccinated, or prefers not to disclose their vaccination status, to determine what reasonable accommodations can be provided to ensure their role can be performed safely.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Product Marketing Manager - Customer Information Management position?The suggested salary for this position is $152,100 - $185,900*
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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