Product Marketing Manager, Community

We’re adding a Product Marketing Manager, Community Products to own all aspects of product marketing for new features and functionality we introduce on our sites to increase awareness, activation, repeat engagement/contributions, and retention.   

What you’ll be doing

• Become an expert on the Stack Overflow product and the needs of our users. 
• Develop clear product messaging. Use research and insights to create compelling value propositions and help shape future product development. 
• Manage the launch of new features and functionality. You’ll work cross-functionally with colleagues in Product Management, Research and Design, Community, Brand, and Marketing. 
• Liaise with other Product Marketing Managers to understand how new public platform features relate to our paid products and other business strategies. 
• Own the development of marketing collateral to promote features and benefits to our users. Manage internal and external resources to produce these assets. 
• Partner with Community, Product Management and Product Design to develop user-facing training and in-product messaging to support onboarding and drive adoption/engagement.
• Partner with Marketing to develop programs and campaigns that generate awareness for Stack Overflow.

Skills & experience you bring

• Minimum of 2-5 years of experience in product marketing for an online community, in the developer space/ecosystem, or similar field/organization.
• Experience developing and maintaining user personas, product positioning and messaging, collateral, user training/demos, and product launches.
• Experience working with product teams to build and market features and functionality to improve user onboarding, growth, and/or gamification for online communities.
• Experience partnering with Product, Research, Community, Product Design, Customer Success, Marketing, and Design teams.
• Excellent writing and communication skills. You’re comfortable presenting to users and peers. 
• Experience analyzing data to define success metrics and using available insights to tell a story. 

Also note:

• While we’re very open to hiring remote (globally), we need your working hours to overlap with at least the hours of 10AM - 1PM US Eastern time.
• If this job interests you but you aren’t certain if you meet all of the requirements, apply anyway - we value different perspectives and experience.
• We’ll only consider applications with a cover letter - please make sure to include yours and tell us what you’ll bring to the team. #LI-Remote  #LI-KS1