Product Marketing Manager, Community and Lifecycle
Company-wide events and team-building activities
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We are on a mission to liberate businesses and people to do their best work.
We are an ambitious, international team with more than 30 nationalities represented today. We believe that people do their best work when they’re given the freedom to thrive and grow. Thinking big, bringing a positive attitude, and taking full ownership are three characteristics that thread our team together.
Founded in 2016 Spendesk today serves thousands of businesses in Europe and the US, and we recently raised €100m in a Series C funding round. Our team of 350+ Spendeskers, is spread across four offices in Paris, Berlin, London and San Francisco, alongside many teammates working remotely from various cities in Europe.
And we're growing fast. Come join us!
We're looking for a passionate marketer to help Spendesk amplify the voice of the customer in everything we do.
You will have two key missions in order to drive product adoption and expansion:
- You will have the unique opportunity to build and run our first-ever Spendesk User Community, that will play a crucial role in our product-led growth.
- You will be crafting powerful messaging and building out customer journeys to drive user engagement and adoption. You will have the opportunity to make your mark by building customer advocacy programs from the ground up, and you will be owning all things customer engagement within marketing.
This is a cross-functional role as you will be working closely with the Marketing, Product, Customer Success and Sales teams. Not to mention, you will be in a daily contact with our customers.
SpendeskUser Community
- Establish Spendesk User Community in collaboration with the Customer Success, Ops and Marketing teams both from the operational perspective (project management, choosing the right tooling, setting it up, running it) and strategic perspective (market research, KPIs, structure)
- Analyze and drive engagement within the Spendesk User Community
- Encourage and enable users to contribute to Community (article publication, participation in chats, ...). This may include developing power user rankings and experts promotion
- Gather user feedback through surveys and voting
- Monitor customer pain points, topics of discussion and overall sentiment
Customer lifecycle marketing
- Become an expert on Spendesk user journeys, points of delight and friction and identify opportunities for improvement
- Partner with Product and Customer Success to build, manage and optimize customer journeys across various channels (Intercom, email, in-product, website)
- Craft messaging in French and English or German for campaigns and user flows to drive engagement, adoption, and upsell
- Schedule, manage, and deploy customer emails,in-app announcements and login campaigns
Customer content
- Create product educational content, incl. videos and webinars and webinars for our each persona
- Partner with Care and PMM to create and promote help content to increase product adoption and engagement
What we're looking for
- 3+ years of work experience in community engagement, customer education, customer success or marketing.
- Superior communication skills: you can translate technical complexity into simple concepts.
- Speaks English fluently and French or German
- Customer-obsessed; you're naturally curious and motivated to solve our customers' problems.
- A creative spirit; you love coming up with and testing ideas for fun ways and programs to engage customers.
- A natural storyteller who inspires internal and external audiences.
- A project management ace— someone who bring alignment and drive the pace of execution with an organised and strategic plan.
Location: Remote - anywhere in France; our headquarter is in Paris
As we are an international team, please submit your application and CV in English.
Benefits:
- Exciting time to join Spendesk in terms of growth and opportunities
- Competitive compensation package with equity (everyone is an owner of the company!)
- Flexible and remote-friendly work environment
- The best equipment for your needs (Macbook Pro, secondary screen, ...)
- Internal social events (hackathon, company-wide parties, offsite, ...)
- Brand-new offices in the heart of Paris, Berlin & London
- A purple Spendesk card (for your work purchases)!
- And more!
What you can expect from the process:
1. A video call with one of our Talent Acquisition Partners to fully understand your career aspirations and answer any questions you have
2. A series of videos calls with members of the team to align on what they will expect from you, and assess your technical skills and job fit
3. A final video call with the Hiring Manager, Head-Of, or C-Level (CEO included) to review any remaining questions
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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