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We are looking for an experienced partner marketer to help grow and accelerate the Asana Partners program, with a focus in Channel partnerships. In this role, you will develop a deep understanding of our customer and partner needs working closely with the global Channel Partner, Business Development, Product, and marketing teams to develop and execute launch plans, enable partners to grow their business, and help drive co-marketing activities. We’re looking for someone who is driven by collaborative, creative, and fast-paced environments, open to experimentation, and executes on plans with vision.
Asana’s Product Marketing team is a tight-knit, collaborative group from many different backgrounds who love to show the art of the possible by combining customer and competitive insights, product knowledge, and best-in-class storytelling to enable our product and revenue teams to support our customers. PMM helps shape the product roadmap, enables customer-facing teams, support events around the world, drive product launches and create the narratives and demos to communicate the Asana story that inspires customers. We love to help each other grow and can’t wait for you to join us!
The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team is growing rapidly, and includes team members focused on product marketing, content creation, partnerships, ads, and lifecycle marketing.
What you’ll achieve
- Help guide, build, and grow the Asana Partners program
- Collaborate with cross-functional teams to identify and execute on partnership opportunities
- Engage and enable our partners to support customer success with Asana
- Develop compelling joint solutions to enable sales to drive more pipeline and close deals
- Bring Asana to the market by helping develop and execute on go-to-market plans
- Develop content and collateral including webinars, enablement materials, trainings, and more
- Advocate for Asana with partners and advocate for partners within Asana
- Present and engage with customers in partnership events, conferences, and webinars
- Create a partner marketing playbook to support regional program efforts
- Build deep relationships with partners
About you
- 6+ years of experience in Partner and/or Product Marketing (brand or agency)
- Exceptional written, visual and verbal communication skills
- Excellent presentation skills
- Ability to develop great content of multiple types, 1-pagers, presentations, and more
- Proven ability to manage multiple projects in a fast-paced environment
- Experience building or driving a partner program from the ground up
- Ability to craft results-driven campaigns tied to team and company objectives
- Product messaging and sales enablement experience preferred
- Love working in a collaborative and creative environment
- Proven ability to influence cross-functional teams
- SaaS industry experience strongly preferred
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About us
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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