Product Marketing Manager, Channel Partners

We are looking for an experienced partner marketer to help grow and accelerate the Asana Partners program, with a focus in Channel partnerships. In this role, you will develop a deep understanding of our customer and partner needs working closely with the global Channel Partner, Business Development, Product, and marketing teams to develop and execute launch plans, enable partners to grow their business, and help drive co-marketing activities. We’re looking for someone who is driven by collaborative, creative, and fast-paced environments, open to experimentation, and executes on plans with vision. 

Asana’s Product Marketing team is a tight-knit, collaborative group from many different backgrounds who love to show the art of the possible by combining customer and competitive insights, product knowledge, and best-in-class storytelling to enable our product and revenue teams to support our customers. PMM helps shape the product roadmap, enables customer-facing teams, support events around the world, drive product launches and create the narratives and demos to communicate the Asana story that inspires customers. We love to help each other grow and can’t wait for you to join us!

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team is growing rapidly, and includes team members focused on product marketing, content creation, partnerships, ads, and lifecycle marketing. 

What you’ll achieve

• Help guide, build, and grow the Asana Partners program 
• Collaborate with cross-functional teams to identify and execute on partnership opportunities
• Engage and enable our partners to support customer success with Asana
• Develop compelling joint solutions to enable sales to drive more pipeline and close deals
• Bring Asana to the market by helping develop and execute on go-to-market plans
• Develop content and collateral including webinars, enablement materials, trainings, and more
• Advocate for Asana with partners and advocate for partners within Asana
• Present and engage with customers in partnership events, conferences, and webinars
• Create a partner marketing playbook to support regional program efforts
• Build deep relationships with partners

About you

• 6+ years of experience in Partner and/or Product Marketing (brand or agency)
• Exceptional written, visual and verbal communication skills
• Excellent presentation skills
• Ability to develop great content of multiple types, 1-pagers, presentations, and more
• Proven ability to manage multiple projects in a fast-paced environment
• Experience building or driving a partner program from the ground up
• Ability to craft results-driven campaigns tied to team and company objectives
• Product messaging and sales enablement experience preferred
• Love working in a collaborative and creative environment
• Proven ability to influence cross-functional teams
• SaaS industry experience strongly preferred

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