Product Marketing Manager

Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US and we are growing fast in our international markets. Ready to come along for the ride?

The CarGurus Dealer Product Marketing team is looking for an enthusiastic teammate to produce results for its product efforts for automotive dealers. A successful Dealer Product Marketing Manager will be able to balance multiple different projects, has the passion for customer-centric marketing and strong cross-functional management skills to get results forward.

As part of the Dealer Product Marketing team within the Revenue Organization, this person will be responsible for playing a meaningful role in bringing new dealer Digital Retail products and features to market, as well as ensuring the success, adoption, and ongoing optimization of those products. Focus areas include working cross-functionally to communicate the vision and value propositions of our products for our dealer customers, crafting strong go-to-market strategies and planning/participating in the launches of new products that involve several departments (e.g. Sales, Marketing).

What you'll do:

• Become a strong partner to CarGurus’ Product Managers and Commercialization teams. Work with PMs and Business Ops teams during the development phase of new products/features to ensure market fit, raise strengths and weaknesses, and understand ideal customer segment/competitor landscape. Bring market knowledge into the go-to-market phase.
• Acquire insights into usage of current products and overall dealer market through surveys, interviews, research projects, sales data, in partnership with Insights team.
• Build product messaging and value props. that set CarGurus Digital Retail dealer offerings apart from others in the market.
• Develop, and participate in, the launch of Digital Retail products and pilots.
• Partner with demand generation marketing, sales enablement and innovation, product managers, and pricing team etc. to ensure success of products in the market.
• Work with demand generation marketing teams and sales to determine communication strategy for product/feature updates and proactive notifications to customers.
• Communicate the vision and value of new products internally and develop tools/playbooks that facilitate the selling process.
• Track and analyze success of product marketing metrics. Analyze key metrics and deliver useful insights.

Who you are:

• 4-7 years of marketing experience.
• Product Marketing experience preferred (B2B or Consumer-Focused).
• Strong communication skills and cross-functional project management success.
• Highly collaborative with the ability to work with many teams/partners.
• Analytically oriented with a bias towards using data to solve problems.
• Ability to analyze survey data and conduct customer interviews.
• Ability to tackle problems through creative thinking and out-of-the-box solutions.
• Strong communication skills and attention to detail.
• Ability to prioritize multiple priorities to deliver results.
• Occasional travel required for sales and marketing events.
• Experience with email marketing, direct mail, or webinars a plus.
• Experience with product management and/or customer insights a plus.
• Experience with LinkedIn, Salesforce, Marketo, or Google Analytics, a plus.