Product Marketing Manager

Do you have a passion for bringing innovative SaaS products to market? Are you a master of crafting compelling messaging that resonates with customers?

We are the Best of Breed Pure Play DAM, leader in the industry working with the most iconic brands in the world. We are looking for a talented Product Marketing Manager to join our dynamic team. In this role, you will be responsible for go-to-market strategy (planning, enablement, content, experiments/campaigns) that drive product adoption, increase brand awareness, and achieve ambitious revenue goals You will be working closely with leaders across the organization, as well as Sales Enablement and Sales Operations, to bring direction and prioritization to critical initiatives, being the voice of the customer towards our customer facing teams. You will also be the voice of our customers and partners for Bynder’s products – regularly joining customer calls, partner updates, gathering proof points, and working creatively across teams to tell their stories.

As a Product Marketing Manager you will be reporting into a Group Product Marketing Manager or VP of Product Marketing.

Responsibilities:

• Partner with product, sales, and engineering teams to gain a deep understanding of our SaaS product and its value proposition.
• Conduct thorough market research to identify customer needs, pain points, and competitive landscape.
• Develop clear and concise product messaging that resonates with target audiences.
• Co-create Create compelling product content with the marketing teams across various formats, including website copy, blog posts, case studies, white papers, and sales enablement materials.
• Manage the product launch process, including developing launch campaigns and communication plans.
• Track and analyze product marketing metrics to measure campaign effectiveness and ROI.
• Collaborate with the marketing team to develop and execute integrated marketing campaigns.
• Stay up-to-date on the latest market trends and best practices as well as the competitive offering in the market.
• Define monetization strategies and work with our Pricing Manager to create successful pricing and packaging.

Qualifications:

• 3-5 years of Product Marketing experience in SaaS preferably MarTech.
• Proven experience in developing and executing go-to-market strategies for SaaS products.
• Strong understanding of the SaaS marketing landscape and buyer journey.
• Excellent written and verbal communication skills.
• Ability to create compelling and engaging content.
• Data-driven approach with a focus on measuring success.

Why you'll love Bynder!

At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It’s common to find colleagues hanging out after work - if you believe in "be nice, work hard, have fun", you'll have an office full of friends.

What we have:

• Challenging and inspiring work environment
• Flat hierarchy where your voice will be truly heard
• Opportunity to initiate your own projects
• An experienced team is ready to welcome you anytime
• Unlimited vacation policy
• Competitive monthly compensation
• Apple gear
• Daily lunch
• Drinks at the Bynder Bar :-)
• Amazing office in the heart of Amsterdam and Rotterdam

Our Commitment:

Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences.  At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better.  At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.

Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.

#LI-Hybrid