Product Marketing Manager

Product Marketing Manager

About us:

BVNK is a next-generation payments platform for global businesses. We bridge the gap between traditional and digital finance to make payments borderless, instant, and secure. Using the BVNK platform, businesses can send and receive payments on all major schemes and blockchain networks, incorporate stablecoins into their payment flows, and settle funds in over 30 markets.

We are a diverse team spread across the UK, Europe, and South Africa, with a shared belief that in the next five years all payment flows will interact with crypto, and BVNK will be at the forefront of this shift. We recently raised 40m in series A funding, and we're looking for smart, ambitious people to help us build the next generation of payments.

We're incredibly honoured to have made Newsweek's list of the top 100 Global Most Loved Workplaces for 2023.

As a Product Marketing Manager at BVNK you’ll play a critical role in driving forward our go-to-market efforts, increasing awareness and adoption of our products. You’ll partner with multiple teams across the business to support the entire product lifecycle - from generating customer insights that help inform BVNK’s product strategy, to creating and executing launch campaigns, and growing product adoption post-launch.

Key Responsibilities:

Product GTM and Adoption: Collaborate with cross-functional teams to develop and deliver GTM strategies for new product launches. Track product launch performance and share insights with the business. Maintain a schedule of all product launch activities and develop best practices for scalable lifecycle marketing.

Sales Enablement: Create sales collateral materials for new product launches, form value propositions and messaging pillars, and produce sales enablement-focused content and run training sessions.

Positioning and messaging: Ensure clear product messaging and well-defined use cases, supported by customer insights and proof of ROI. Deliver product demonstrations and highlight key product features.

Customer Advocacy: Develop product marketing strategies to reach different customer segments. Regularly engage with users and prospects to gather insights. Collect and disseminate product feedback to the company, and help define customer ROI measurement.

Market Insights: Stay informed about the competitive landscape and become the go-to expert for your product area to help shape the product roadmap and strategy. Understand market trends and address problems as they arise. 

Your profile

• 5+ years of proven experience in product marketing in the payments or financial services industry. 
• Experience in driving go-to-market strategies, product launches, and post-launch product adoption.
• Demonstrated ability to work effectively with cross-functional teams, including marketing, sales, product, and account management.
• Excellent presentation and demonstration skills, with the ability to clearly articulate product features and benefits.
• Experience in managing product launch schedules and developing best practices for scalable marketing.
• Familiarity with marketing technology tools and platforms, such as CRM systems, marketing automation software, and analytics tools.

What you can expect from us:

• Fair and competitive salary at every stage of your growth
• Meaningful ownership in the business through our employee option scheme
• Flexible working hours, with hybrid working at its heart
• A culture built on passionate growth minded people
• A flexible approach to holiday
• Opportunities to travel to our offices around the world, in locations such as London and Cape Town, to collaborate with your colleagues 
• An open and creative environment where you can help us define the future of BVNK, it’s culture, and it’s opportunity sets

At BVNK, we are focused on building a diverse and inclusive team. While you may not meet all of our requirements, we’d encourage you to apply if you meet the majority of our expectations. You may be a great fit for this role or another role in our team.