Product Marketing Manager, Budgeting & Planning

This role will be responsible for growing the OpenGov Budgeting & Planning suite in partnership with Product and teams across our Go-To-Market organization. As Product Marketing Manager, you will be part of a fast-paced, growth-oriented marketing organization, enabling our front-line teams with masterful storytelling, content creation, competitive intelligence, enablement, and tools. In addition, you will partner with our Product Management team to drive the company’s product strategy in the Budgeting and Financial planning category - a critical part of OpenGov’s overall ERP vision.

• Generate go-to-market messaging and positioning to inform content, effective sales and marketing, and overarching GTM strategy

• Define market size, segments, and target audience for your product

• Research public sector market dynamics, including pains, priorities, news, legislation, customers, in-house sales, product, and customer 

• Document persona and buying office behaviors to inform GTM teams and campaigns

• Generate company slide decks, product and process one-pagers, field enablement materials, training and other marketing videos, among other key content.

• Research and inform on competitive trends that can aid company strategy, positioning, lead generation, sales guidance, and roadmap

• Work with a cross-functional team to generate and execute against internal and external launch plans for new features, products, and offers.

• Develop pricing and packaging strategy with cross-functional teams, generate and update internal/external documentation with Field • Operations and Business Development teams.

• A proven storyteller capable of taking complex technical features and concepts and threading them together to articulate a differentiated product offering

• Ability to communicate and drive adoption of this story and related concepts across various GTM teams 

• Passionate about marketing mission-driven technology to the public sector market

• Self-motivated, creative, results driven, solution oriented, direct, and strong ability to execute on multiple priorities at once

• Ability to remain focused and flexible during rapid change and competing priorities

• Documented ability to produce high-quality content at scale; ability to share high-quality content/deliverables created in prior roles

• Capable of conducting sound market research and synthesizing into practical insights for use in company, product, and marketing strategies

• Ability to hold financial, initiative-based, and budget related conversations with government executives and other market stakeholders

• Acute self-awareness and desire to grow within an organization, personally and professionally

• Proven marketing experience in SaaS B2B, government, finance, or accounting software is ideal

• 5 years of successful experience marketing technology with documented results in a fast-paced environment 

• Minimum of BA/BS degree in Business, Finance, Accounting or related field

• Excellent references (recent and relevant) 

» Leadership: CEO Zac Bookman (MPA from Harvard and JD from Yale) is truly a mission-driven CEO. He was named one of the 100 most Intriguing Entrepreneurs by Goldman Sachs, a Tech Pioneer by the World Economic Forum, and SF and Silicon Valley Business Times' 40 under 40 class of 2018!

» Funding: Over $250 million, late stage venture backed startup, from top tier investors including Andreessen Horowitz, 8VC, Cox Enterprises, and Emerson Collective.

» Board of Directors: Includes iconic executives John Chambers (former Cisco Chairman and CEO), Marc Andreessen (Time Magazine’s list of the 100 most influential people in the world), and Amy Pressman (co-founder, former president, and a current board member of Medallia).

» Growth: Record breaking growth with 1,800+ governments (and counting) using our products. Click here to read more.

» Culture: Winner of 2023 Top Workplaces USA award, Awarded Top 25 Cloud Companies to Work For, Winner of Forbes 2022 Best Startup Employers, 50 Best Workplaces award. Check out our Careers Video!

» Perks: 90% paid Medical/Dental/Vision premium for employees, fully paid Life and Short/Long term disability insurance, Unlimited PTO, Parental Leave policy, annual wellness stipend, anniversary awards, and more!

» Product: Named to the GovTech 100 (seven consecutive years), we are the leader in cloud software for our nation's cities, counties, and state agencies.

» Mission Driven: We are a technology company with a passion for the mission. We're powering more effective and accountable government.

Come join us and make a positive social impact!