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We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Reporting to the Senior Manager of B2B Product Marketing for Hospitality Solutions, the Marketing Manager of B2B Product Marketing will plan and execute product marketing activities for several of our industry-leading SaaS solutions. S/he will gather customer insights and lead market research to influence and inform product messaging, positioning, and product roadmaps. In collaboration with cross-functional partners and key stakeholders, s/he will develop go-to-market plans for new features and functionality and create new strategies for educating our customers on the value of each offering. In this newly-established role, you will be part of, and help shape, a small but growing Product Marketing function at Tripadvisor, within the B2B Hospitality Solutions group.

Key Responsibilities Include:

  • Develop messaging, positioning, and narratives for assigned product lines, articulating the benefits and use cases of each solution in a cohesive and compelling way.

  • Conduct and synthesize customer insights, competitive research, industry and market trends. Establish a process for the ongoing collection and distribution of key findings to functional stakeholders. 

  • Create content marketing assets (articles, white papers, testimonials, etc.) and sales enablement tools (pitch decks, one pagers, battlecards, etc.) that generate demand and help move prospects & customers through the sales funnel.

  • Collaborate and partner daily with colleagues across Product, Sales, Creative and beyond on the creation and execution of campaigns to launch new products and drive continued growth.

  • Identify key metrics, set goals, and analyze the results of marketing campaigns and product launches

  • Project manage new product and campaign initiatives and drive projects to completion on time

What we seek:

  • Bachelors’ degree in Marketing, Business or related field

  • 5+ years’ work experience in a Marketing role, preferably within B2B SaaS and a multi-product portfolio

  • An understanding of the product development lifecycle and how to operate within product-led teams; Comfortability and familiarity working with product and technology partners

  • Ability to prioritize and multi-task in a fast-paced, dynamic environment; Adapts easily and quickly to change

  • A strong cross-team collaborator and relationship-builder 

  • Excellent written and verbal communications skills required

  • Strong sense of ownership and an entrepreneurial spirit

  • Passion for the travel sector and our hotel and restaurant business partners

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected].

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Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Tripadvisor
Préparez votre prochain voyage, lisez des avis et obtenez des conseils de voyage de notre communauté sur les hébergements et les activités. Profitez d'offres sur les hôtels, réservez l'attraction ou la visite parfaite et trouvez une table dans les meil...
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Industry
E-Commerce, Hospitality

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