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Over 100,000 businesses and millions of people use 1Password to protect their most important information, and we believe those people – and the companies they work for – shouldn’t have to choose between security and productivity. We see security as a human challenge, rather than a technological one. It’s hard work, but our mission has always been to ease the tension between security and convenience and help people navigate the digital world without fear or friction. Human-centric security is part of our DNA, but human-centricity is also the backbone of our culture. We encourage big ideas and new ways of working that help us to make the online world a safer place for everyone.
The product marketing team plays a critical role in driving growth and adoption at 1Password. We are responsible for leading go-to-market, championing the voice-of-the-customer, and building cross-functional collaborative strategies that improve outcomes throughout the product life cycle and sales process.
We’re looking for a Product Marketing Manager to help drive our B2B go-to-market strategy. This role provides the unique opportunity to partner closely with our product management, demand generation, and sales teams to deliver winning strategies that drive market awareness, customer acquisition, account expansion, and a compelling product roadmap and story.
This is a Remote opportunity within Canada and the United States.
What we're looking for:
- 1+ years in the product marketing function with 5+ years of total experience (ideally having spent time working on B2B SaaS or security).
- You have led and managed go-to-market strategies including cross-functional launch plans, audience messaging, competitive analysis, and setting clear goals.
- You can lead complex projects and drive buy-in and alignment across various cross-functional teams like marketing, product, sales, support, and analytics.
- You can strategically partner with demand generation teams to create compelling programs and campaigns that drive qualified leads for the B2B business
- You represent the voice-of-the-customer and can distill actionable recommendations from user feedback, customer teams, and sales/product data.
- A data-driven mindset and the ability to analyze key feature metrics and drivers in order to deliver product optimization, user adoption journey, and marketing campaign recommendations.
- Culture is important to you. You value supporting others, listening and learning, winning as a team, and ultimately having fun with the people you work with.
- You know how to work remotely.
What you can expect:
- Craft the story: Create positioning and messaging frameworks for our B2B products, personas, and features by working closely with product and sales to understand customer needs and pain points.
- Launch the product: Lead and drive the strategy for launches by building comprehensive plans and partnering with demand generation, public relations, brand, social, sales, and customer success teams.
- Voice-of-the-customer: Champion the needs and pain points of customers through customer interviews, market research, win/loss data, and engaging with sales teams.
- Be data-driven: Provide recommendations on how to increase leads, sales win rate, and product adoption by analyzing campaign performance, win/loss data, and feature usage.
- Bring your unique perspective: Develop and implement best practices and frameworks that improve outcomes for the company.
What we offer:
We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:
Health and wellbeing
> ? Maternity and parental leave top up programs
> ? Wellness spending account
> ? Generous PTO policy
> ? Company-wide wellness days off scheduled throughout the year
> ? Complimentary Headspace membership
> ? Comprehensive health coverage
Growth and future
> ? Employee stock option program for all full time employees
> ? Retirement matching program
> ? Training budget, 1Password University access, and learning sessions
> ? Free 1Password account (and friends and family discount!)
> ? A You Need A Budget membership
Flexibility and community
> ? Paid volunteer days
> ? Employee-led DEI&B programs and ERGs
> ? Fully remote environment
> ? Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- Is telecommuting possible for this position?Yes, telecommuting is possible for this position
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