Product Marketing Manager, Appointments

As a Product Marketing Manager on the Square Appointments team, you will have an opportunity to drive impact for the millions of small businesses utilizing our platform to start, run and grow their business. Square Appointments helps businesses in the services industry succeed by building everything they need to run their business: scheduling and online booking, a point of sale that tracks customer details, and a secure, fast payments system.

You will work closely with product managers and creative teams to achieve the team's marketing objectives and drive growth for the business. You will have a strong emphasis on bringing a new product to market by conducting market opportunity analysis, defining messaging & positioning, and defining go-to-market (GTM) strategy. Success in this role means you can design, launch, and analyze market requirements for a product, and build marketing campaigns to grow adoption, awareness, and market share.

You will:

• Lead the end-to-end ideation, execution, and analysis of product launches to drive adoption and growth for Square Appointments in new markets
• Be the in-house product expert and voice of the customer for cross-functional teams
• Responsible for launching new products, determining market requirements, and establishing product positioning and messaging, pricing, and go-to-market strategy
• Drive marketing strategies that increase sign-ups, product awareness, and customer satisfaction to increase product adoption
• Partner closely with product, growth marketing, engineering, user research, and data science to understand product performance and customer needs to inform go-to-market plans
• Build and establish sales enablement program to ensure sales and account managers have the right materials to sell the product

• 5+ years of marketing experience
• 2+ years in product marketing or similar go-to-market experience
• Previous background in SaaS marketing, launching products from MVP onwards with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
• Experience working with product teams to define product strategy

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.